Guest article: Paul Croxton, Ascend Studio
Think of the brands you love the most. The ones that feel like they speak directly to you. The ones you follow, talk about and trust instinctively. Now ask yourself how many of them...
HLB has announced a new dedicated member experience (MX) function, designed to build and enhance its MX capability across the global network of independent professional services firms. The strategic initiative aims to lead and enhance the membership experience, promoting...
Following the recent announcement of White & Black's rebrand, Sam Ridgway, the firm's Head of Marketing and CSR delves deeper into the motivations and strategic thinking behind the firm's evolved identity.
White & Black has always recognised that legal challenges...
