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The Influencers

Understanding brand guardianship: The creative agency role

In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann. A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....

From Boomers to Zoomers, how do you build a multi-generational employer brand?

A survey in July by brand consultants Industry highlights a significant generational shift in what recent graduates and established solicitors value in potential employers. Here Industry’s Sholto Lindsay-Smith explains what it means for professional services firms and their brand. As...

Feeling Stuck? Design Your Happiness Through Experimentation

Do you ever feel like your life is on autopilot? Are you seeking ways to optimise your wellbeing and performance personally and professionally? Beverly Landais explores the concept of life experimentation – a structured approach to testing new strategies for...

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