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The Influencers

Is your Law Firm Lagging Behind? 5 Signs Your Brand Needs a Refresh

There’s no disputing that the world has drastically changed, particularly recently.  Every industry has felt the impact of the pandemic in its own way, and law is no exception.  The services...

Demonstrating the value of marketing and business development – outputs versus productivity

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel...

What do professional services marketing teams need to know about Google Updates

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms. If you are working in digital marketing for a law or accountancy...

Five steps towards better innovation communications

Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and the industry is going to look very different in a few years, but the often-nebulous...

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