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Professional Services branding: What’s your type?

Matt Baldwin - 0
Typography plays an important role in designing a professional services logo. It helps convey a brand’s identity, values, and message effectively. Here are some key reasons why typography is crucial in logo design for professional services:
The Influencers

The SOAP Model: a tool for professional development and personal growth

Matt Baldwin - 0
Reflection is essential to our learning and growth. When we reflect on our experiences, we can learn from our mistakes, identify strengths and weaknesses, and develop new approaches to problem-solving, writes Beverly Landais. The SOAP model is a powerful...
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The Consultants

If you want to grow your firm, you’ll need a clear BD plan

Matt Baldwin - 0
With economic downturns, the rise of AI, the proliferation of online meetings, and the increasing and ever-changing nature of competitors there’s a huge amount happening in the professional services sector. There is, writes The BD Ladder’s Ben...
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The Innovators

Not all AI is the same… and the latest generation carries risks for marketers

Matt Baldwin - 0
Who will win the generative AI race and what does it mean for client listening? Paul Roberts of MyCustomerLens looks for answers. The marketing world is littered with examples of corporate battles being waged...
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POPULAR POSTS

Time to celebrate the ‘invisible thread that ties everything together’

Brand Ambassadors Matt Baldwin - 0
Professional services firms need to attract the best marketing and business development talent possible. And one way to do that is to...
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Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
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