PSM – The ProfessionalsInside the Professional Services Market

Guest article: Matt Baldwin, Coast Communications Events have long been the bedrock of marketing and business development – and for good reason. They build relationships and spark new conversations. There is kudos in the large event. The more people in...

Midlands law firm Sydney Mitchell has appointed Kelly White as Head of Marketing as part of the firm’s continued investment in brand development, client engagement and long-term growth. Kelly brings to the firm more than two decades of experience spanning legal, professional...

Law firms with some of the strongest technology practices in the market are among those falling most behind on AI integration, a new report has shown. Associates in US firms deeply embedded in advising clients on technology and IP, as...

Top 20 accountancy and business advisory firm, Saffery, has appointed David Melloy as its first Head of Client Development, a newly created role designed to drive growth across the firm’s national offices.   Based in London, David will work with both...

Guest article: Matt Baldwin, Coast There is a saying that you should never judge a builder by the state of their own home. They are, so we are led to believe, too busy working for their customers to get their own house...

Guest article: Matt Baldwin, Coast A recurring PR theme is the demise of the press release. Every couple of years, media and PR commentators will boldly claim the press release is dead – ignored by journalists with bulging email inboxes, used...

Guest article: Matt Baldwin, Coast PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.  But those very qualities that once signalled professionalism are...

Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI). The...

Guest article: Matt Baldwin, Coast How often do PR and comms teams get involved in their firm’s client listening programmes? It seems - at least according to our very unscientific poll of a few client listening specialists – not often, if...

Visualising values. My pet hate, claims Grahame Jones. Open almost any Top 50 UK law firm website and you’ll see values lined up proudly — clichés presented like trophies or compliance checklists. The issue isn’t that the words are wrong. It’s...