PSM – The ProfessionalsInside the Professional Services Market

Guest article: Matt Baldwin, Coast There is a saying that you should never judge a builder by the state of their own home. They are, so we are led to believe, too busy working for their customers to get their own house...

Guest article: Matt Baldwin, Coast A recurring PR theme is the demise of the press release. Every couple of years, media and PR commentators will boldly claim the press release is dead – ignored by journalists with bulging email inboxes, used...

Guest article: Matt Baldwin, Coast PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.  But those very qualities that once signalled professionalism are...

Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI). The...

Guest article: Matt Baldwin, Coast How often do PR and comms teams get involved in their firm’s client listening programmes? It seems - at least according to our very unscientific poll of a few client listening specialists – not often, if...

Visualising values. My pet hate, claims Grahame Jones. Open almost any Top 50 UK law firm website and you’ll see values lined up proudly — clichés presented like trophies or compliance checklists. The issue isn’t that the words are wrong. It’s...

Devonshires appointed Nicholas Barrows its first Chief Marketing Officer. Nicholas, who previously worked at Devonshires from 2006 to 2008, is rejoining the firm after an 18-year spell with Trowers & Hamlins – most recently as its Director of Marketing. He...

As part of its mission to change the way people see lawyers, Whitehead Monckton, one of Kent’s largest law firms, launches its revamped legal podcast, HeadNotes. Each episode will break down the latest developments in law, from business challenges to...

Guest article: Matt Baldwin, Coast There is a challenge facing PR and comms teams in professional services firms.  Some practice areas always seem to be the media’s best friends, and some are, well, just difficult. We all know that employment, tax, intellectual property, real...

ThoughtLeaders4 (TL4) and ABC Chambers Solutions (ABC) have launched a legal recruitment joint venture, ABC Legal Talent. The move brings together a leading legal content and events company and specialist recruiters to the Bar staffed by highly experienced ex-clerks, with...