Orchestrated silence – PR and leadership succession

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Guest article: Matt Baldwin, Coast Communications A change in leadership is on the cards (again). Unlike most professional services firms where managing partners are elected, this looks more like a coronation than contest. The resurgence of Andy Burnham and the swift resignation of...

Lost in translation

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Guest article: Matt Baldwin, Coast Communications Legal Tech Talk is a beast. Hundreds of tech vendors scrabbling for the attention of law firms and GCs across a dozen or more stages and breakout rooms. It is without doubt a phenomenal...

Professional Services Marketing Survey Now Open for 2026

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The Law Firm Marketing Club (LFMC) has opened its annual Professional Services Marketing Survey for 2026, the sixth edition of a study that has tracked how law firms market themselves through the disruption of the pandemic and the recovery...

Show and tell

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Guest article: Matt Baldwin, Coast There are three sides to a story: my side, your side and the truth. It can be hard to tell one from the other.  Journalists know this, and every pitch that lands in their inbox is...

Who’s the audience?

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Guest article: Matt Baldwin, Coast Press releases are the staple for PR and communications teams. New appointments – press release. Deals – press release. Mergers or investment – press release. Comment on topical story – yup, you’ve guessed it.  Rarely will a...

Why smaller events deliver bigger PR value

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Guest article: Matt Baldwin, Coast Communications Events have long been the bedrock of marketing and business development – and for good reason. They build relationships and spark new conversations. There is kudos in the large event. The more people in...

Midlands law firm Sydney Mitchell appoints new head of marketing

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Midlands law firm Sydney Mitchell has appointed Kelly White as Head of Marketing as part of the firm’s continued investment in brand development, client engagement and long-term growth. Kelly brings to the firm more than two decades of experience spanning legal, professional...

Associates at US firms with strongest technology practices among least confident...

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Law firms with some of the strongest technology practices in the market are among those falling most behind on AI integration, a new report has shown. Associates in US firms deeply embedded in advising clients on technology and IP, as...

Saffery appoints first Head of Client Development to drive national growth

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Top 20 accountancy and business advisory firm, Saffery, has appointed David Melloy as its first Head of Client Development, a newly created role designed to drive growth across the firm’s national offices.   Based in London, David will work with both...

Who’s marketing marketing?

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Guest article: Matt Baldwin, Coast There is a saying that you should never judge a builder by the state of their own home. They are, so we are led to believe, too busy working for their customers to get their own house...

Related articles

Lost in translation

0
Guest article: Matt Baldwin, Coast Communications Legal Tech Talk is a beast. Hundreds of tech vendors scrabbling for the attention of law firms and GCs across a dozen or more stages and breakout rooms. It is without doubt a phenomenal...

Show and tell

Who’s the audience?