PSM – The ProfessionalsInside the Professional Services Market

Guest article: Matt Baldwin, Coast CommunicationsLove them or loathe them, Chambers and the Legal 500 have been part of the legal landscape since the dinosaurs. Their success is largely down to the vanity of the individuals ranked – because who doesn’t love...

Guest article: Matt Baldwin, Coast Communications There has long been a phrase used by professional services marketers to define their fee-earning colleagues – the finders, minders and grinders. It’s a crude way to describe those that win work, those that keep clients delighted...

Guest article: Matt Baldwin, Coast Communications A change in leadership is on the cards (again). Unlike most professional services firms where managing partners are elected, this looks more like a coronation than contest. The resurgence of Andy Burnham and the swift resignation of...

Guest article: Matt Baldwin, Coast Communications Legal Tech Talk is a beast. Hundreds of tech vendors scrabbling for the attention of law firms and GCs across a dozen or more stages and breakout rooms. It is without doubt a phenomenal...

The Law Firm Marketing Club (LFMC) has opened its annual Professional Services Marketing Survey for 2026, the sixth edition of a study that has tracked how law firms market themselves through the disruption of the pandemic and the recovery...

Guest article: Matt Baldwin, Coast There are three sides to a story: my side, your side and the truth. It can be hard to tell one from the other.  Journalists know this, and every pitch that lands in their inbox is...

Guest article: Matt Baldwin, Coast Press releases are the staple for PR and communications teams. New appointments – press release. Deals – press release. Mergers or investment – press release. Comment on topical story – yup, you’ve guessed it.  Rarely will a...

Guest article: Matt Baldwin, Coast Communications Events have long been the bedrock of marketing and business development – and for good reason. They build relationships and spark new conversations. There is kudos in the large event. The more people in...

Midlands law firm Sydney Mitchell has appointed Kelly White as Head of Marketing as part of the firm’s continued investment in brand development, client engagement and long-term growth. Kelly brings to the firm more than two decades of experience spanning legal, professional...

Law firms with some of the strongest technology practices in the market are among those falling most behind on AI integration, a new report has shown. Associates in US firms deeply embedded in advising clients on technology and IP, as...