PSM – The ProfessionalsInside the Professional Services Market

Guest article: Matt Baldwin, Coast Communications PRs love to deliver national media coverage – it’s top of the tree and everyone gets excited. And for good reason. The reach can be vast. MailOnline claims to reach some 17 million people every day. The...

Law firms are still submitting to legal directories year after year without measuring what they get back, according to new research from ELE, the legal directories and copywriting agency. The Directory Dilemma 2026 draws on in-depth interviews at ten law...

Guest article: Matt Baldwin, Coast Communications The article has been commissioned. 600 words due a week Monday. The deadline is met but 1,200 words are given.  A journalist wants a couple of lines for a story they are writing. Again, the tight deadline...

Guest article: Matt Baldwin, Coast Communications Professional services firms are built around deadlines.  A pitch for a new piece of work will have a hard stop. Court proceedings are governed by strict timetables. Year-end tax deadlines are set in stone with penalties for...

Guest article: Matt Baldwin, Coast Communications A journalist calls. They are writing a story on XYZ and are looking for a couple of brief lines. The deadline is tight, but not impossibly so. How do you respond?  It is bread and butter for...

Guest article: Matt Baldwin, Coast Communications It’s been a spicy few weeks for the Legal 500. A strike that saw researchers picket its Fleet Street offices was followed a few days later with frank, and downright weird, client feedback being published online. It was...

Guest article: Matt Baldwin, Coast CommunicationsLove them or loathe them, Chambers and the Legal 500 have been part of the legal landscape since the dinosaurs. Their success is largely down to the vanity of the individuals ranked – because who doesn’t love...

Guest article: Matt Baldwin, Coast Communications There has long been a phrase used by professional services marketers to define their fee-earning colleagues – the finders, minders and grinders. It’s a crude way to describe those that win work, those that keep clients delighted...

Guest article: Matt Baldwin, Coast Communications A change in leadership is on the cards (again). Unlike most professional services firms where managing partners are elected, this looks more like a coronation than contest. The resurgence of Andy Burnham and the swift resignation of...

Guest article: Matt Baldwin, Coast Communications Legal Tech Talk is a beast. Hundreds of tech vendors scrabbling for the attention of law firms and GCs across a dozen or more stages and breakout rooms. It is without doubt a phenomenal...