Thought Leadership Pioneer – Suzanne Snowden
Suzanne Snowden is one of the gurus of thought leadership development in professional services. As PwC’s global thought leadership director, she was responsible for some of the largest and most impactful campaigns the professional services sector has seen, including...
Bridging finance and sustainability – Freddie Hospedales
ERM is one of the world’s leading sustainability consultancies. It has long published technical articles for its clients but has more recently adopted a structured thought leadership strategy. Freddie Hospedales, the Global Head of Marketing, tells The Professionals how...
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Don’t wait to be asked
Guest article: Matt Baldwin, Coast Communications
A journalist calls. They are writing a story on XYZ and are looking for a couple of brief lines. The deadline is tight, but not impossibly so. How do you respond?
It is bread and butter for...
