You Are The Professionals – Friday Moves

The sun is shining and its almost the weekend. Let’s celebrate recent promotions and new roles in this week’s Friday Moves. Do get in touch if you want to share your career news, and remember You Are The Professionals. Andy...

Paid search: Lessons from the last 10 years

Search engine optimisation is one of the cornerstones of professional services marketing. It has, says Andy Cullwick, Director of Marketing at First4Lawyers, changed in profound ways. Here he shares five lessons that continue to shape paid search. Marketing is a...

Friday Moves

Anna Lake – game changer

Client listening specialist Anna Lake has won the prestigious ‘Game Changer’ award at the annual Devon and Plymouth Chamber of Commerce awards. This category recognised an individual who has turned an idea into a successful and sustainable business. Anna focuses...

What clients really think about law firms is not always recorded in surveys

The traditional way for legal firms to discover and measure what their clients think about them is through client feedback programmes, but, writes Paul Roberts of MyCustomerLens, they can be unreliable and limited in their scope, which may help...

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