Preparing the next generation of lawyers for a career in private practice – a commercial perspective

It is time for marketing and BD teams to step up and shape the law firm leaders of tomorrow, says Barbara Koenen-Geerdink. Law school graduates have plenty of career options, but an obvious one...

Demonstrating the value of marketing and business development – outputs versus productivity

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel...

Payne Hicks Beach appoints new Director of Marketing

Law firm Payne Hicks Beach has appointed Ruth Napier as its new Director of Marketing. At the same time, the firm has also appointed a...

What do professional services marketing teams need to know about Google Updates

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms.

To really reach your audience, remove your corporate armour

Withers' Defining moments campaign puts its clients in the spotlight. It has, says Duncan Miller and Paul Askew, captured the attention and...

Serle Court – an award-winning events programme

Serle Court has been shortlisted for its best-in-class events programme at the annual Citywealth Brand and Reputation Management awards.

Demonstrating the value of marketing and business development – outputs versus productivity

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel...

What do professional services marketing teams need to know about Google Updates

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms. If you are working in digital marketing for a law or accountancy...

Five steps towards better innovation communications

Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and...

Virtual interviews: mishaps and learnings

Totum consultant Georgia Cooke looks back on a year of virtual interviews and lessons for the future. The past...

Explosion in content marketing from largest law firms, reports Passle

There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales...

Online reviews becoming a hygiene factor not a differentiator

A new report by transformation specialist, Glenesk, shows that consumer law clients are using online reviews more than ever. But with 82%...

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