Acuity Law launches My Digital Lawyer

Acuity Law has launched My Digital Lawyer, a brand-new legal tech platform for businesses aimed at saving them time and money. My Digital Lawyer provides a range of digital tools and services, including cutting-edge automated document builder Document Assist, an...

TV and radio advertising: Is it time to change the channel?

As digital marketing continues to grow in popularity, are traditional channels still worth the investment for law firms? Andy Cullwick, director of marketing at First4Lawyers, explains why there may be life in the old dog yet. In the current cost-of-living crisis, we’re...

Understanding brand guardianship: The creative agency role

In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann. A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....

From Boomers to Zoomers, how do you build a multi-generational employer brand?

A survey in July by brand consultants Industry highlights a significant generational shift in what recent graduates and established solicitors value in potential employers. Here Industry’s Sholto Lindsay-Smith explains what it means for professional services firms and their brand. As...

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