PSM – The Professionals exists to Inform, Connect and Support consultants and in-house marketing and business development and other business services people who work in the professional services sector.
We create connection through our events and network, provide support through training and mentoring and share information through our publications and groups. Above all, it exists to provide opportunities for you to grow your business.
PSM The Professionals focuses on three areas:

Latest News

The Heroes

BD Heroes

Professional Services Marketing Survey Now Open for 2026

The Professionals -
The Law Firm Marketing Club (LFMC) has opened its annual Professional Services Marketing Survey for 2026, the sixth edition of a study that has tracked how law firms market themselves through the disruption of the pandemic and the recovery...
Comms Heroes

Show and tell

The Professionals -
Guest article: Matt Baldwin, Coast There are three sides to a story: my side, your side and the truth. It can be hard to tell one from the other.  Journalists know this, and every pitch that lands in their inbox is...
Comms Heroes

Who’s the audience?

Comms Heroes

Why smaller events deliver bigger PR value

BD Heroes

Midlands law firm Sydney Mitchell appoints new head of marketing

Digital Heroes

Associates at US firms with strongest technology practices among least confident AI users

The Influencers

The Influencers

New legal recruitment venture targets NHW and asset recovery markets

Matt Baldwin -
ThoughtLeaders4 (TL4) and ABC Chambers Solutions (ABC) have launched a legal recruitment joint venture, ABC Legal Talent. The move brings together a leading legal content and events company and specialist recruiters to the Bar staffed by highly experienced ex-clerks, with...
The Innovators

Ambition Promotes Nicky Acuna Ocana to President – Americas, UK & Europe

Matt Baldwin -
Ambition has promoted Nicky Acuna Ocana to President – Americas, UK & Europe, marking a significant milestone in the firm’s continued global growth and commitment to inclusive, high-performance leadership. Nicky has been with Ambition for 18 years and has built...
The Consultants

Predictions round 3 – the marketing consultants

The Consultants

The Consultants Club exclusive: (Im)Perfect pricing

The Influencers

‘Wired but tired’: the hidden cost of always being ‘on’ in BD and marketing

The Innovators

Go Global: Why Australia should be your firm’s next move

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