How to advance your career in professional services marketing

There are many good books available that explore professional services marketing but precious few designed to help individuals build and progress their careers. That has now changed. Dominic Ayres, an international senior client,...

RETAIL REBOOT – a new campaign from Royds Withy King

The law firm Royds Withy King has launched its latest thought leadership programme – Retail Reboot. The campaign looks to how the retail landscape will change and evolve as we emerge into a post-pandemic world.

From marketing executive to marketing director – Helen Freeston celebrates 20 years at Paris Smith

Helen Freeston is celebrating 20 years at the Solent law firm Paris Smith. She shares with The Professionals her journey from marketing...

CMS appoints Chief Marketing Officer

Global law firm CMS today (11 January 2021) announced the appointment of Rob Gijsen as Chief Marketing Officer, effective immediately. Currently, Director...

Shaping your future: The Professionals speaks to Helen Bogie

The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future...

Nominate your rising star…

Recruitment consultancy Totum Partners has launched a Rising Star Award to celebrate the next generation of talented marketing and business development professionals. 

Behind the headlines – Charles Orton-Jones, Founder and Editor, Business Age

Business Age is a new magazine with the ambition to be the best publication on the internet for entrepreneurs and build builders. It’s a place where ideas and inspirational stories are shared. The Professionals...

Mastering the art of LinkedIn for professional services

LinkedIn has around 800 million users across the globe, and over 57 million listed companies. With this in mind, it’s an invaluable resource for every single business to utilise and is one of the top social networks.

Behind the headlines – Maria Bracken

In a new column, The Professionals turns the spotlight on the media and asks journalists what makes them tick? We want to...

What your clients want – new research from the Law Firm Marketing Club

Every year client research is conducted by the Law Firm Marketing Club to help law firm partners and marketers understand how clients...

How brand (not branding) might help law firms

Just because ‘brand’ is the first syllable of ‘branding’, that doesn’t mean they’re the same thing. In fact, they’re quite different. The...

Why ‘purpose’ might not be the marketing department’s friend

At a recent conference, the panel chairman declared that “purpose has been hijacked by marketing departments”. You could hear half the audience...

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