Law firm Lodders promotes marketing specialist

Regional law firm Lodders has promoted marketing specialist Angela Howard to the role of marketing manager. The promotion follows a wake of ongoing growth and new client wins for the firm.  Angela joined Lodders’...

Hausfeld creates all-woman C-suite

Global litigation firm Hausfeld has created an all-woman C-suite following the appointment of Bridget Uebel to a new role as Global Chief Marketing Officer. Bridget joins Global Chief Operating Officer, Catherine Gill, and Global...

Preparing the next generation of lawyers for a career in private practice – a commercial perspective

It is time for marketing and BD teams to step up and shape the law firm leaders of tomorrow, says Barbara Koenen-Geerdink.

Demonstrating the value of marketing and business development – outputs versus productivity

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t...

Payne Hicks Beach appoints new Director of Marketing

Law firm Payne Hicks Beach has appointed Ruth Napier as its new Director of Marketing. At the same time, the firm has also appointed a...

What do professional services marketing teams need to know about Google Updates

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms.

Is your Law Firm Lagging Behind? 5 Signs Your Brand Needs a Refresh

There’s no disputing that the world has drastically changed, particularly recently.  Every industry has felt the impact of the pandemic in its own way, and law is no exception.  The services...

Demonstrating the value of marketing and business development – outputs versus productivity

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel...

What do professional services marketing teams need to know about Google Updates

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms.

Five steps towards better innovation communications

Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and...

Virtual interviews: mishaps and learnings

Totum consultant Georgia Cooke looks back on a year of virtual interviews and lessons for the future. The past...

Explosion in content marketing from largest law firms, reports Passle

There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales...

The Professionals Newsletter