It is time for marketing and BD teams to step up and shape the law firm leaders of tomorrow, says Barbara Koenen-Geerdink.
Law school graduates have plenty of career options, but an obvious one...
Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value?
“It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel...
Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value?
“It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel...
Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms.
If you are working in digital marketing for a law or accountancy...
Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and...
There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales...
