PSM – The Professionals exists to Inform, Connect and Support consultants and in-house marketing and business development and other business services people who work in the professional services sector.
We create connection through our events and network, provide support through training and mentoring and share information through our publications and groups. Above all, it exists to provide opportunities for you to grow your business.
PSM The Professionals focuses on three areas:

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The Heroes

Comms Heroes

Why smaller events deliver bigger PR value

The Professionals -
Guest article: Matt Baldwin, Coast Communications Events have long been the bedrock of marketing and business development – and for good reason. They build relationships and spark new conversations. There is kudos in the large event. The more people in...
BD Heroes

Midlands law firm Sydney Mitchell appoints new head of marketing

The Professionals -
Midlands law firm Sydney Mitchell has appointed Kelly White as Head of Marketing as part of the firm’s continued investment in brand development, client engagement and long-term growth. Kelly brings to the firm more than two decades of experience spanning legal, professional...
Digital Heroes

Associates at US firms with strongest technology practices among least confident AI users

BD Heroes

Saffery appoints first Head of Client Development to drive national growth

Comms Heroes

Who’s marketing marketing?

Comms Heroes

The press release is dead. Long live the press release.

The Influencers

The Influencers

New legal recruitment venture targets NHW and asset recovery markets

Matt Baldwin -
ThoughtLeaders4 (TL4) and ABC Chambers Solutions (ABC) have launched a legal recruitment joint venture, ABC Legal Talent. The move brings together a leading legal content and events company and specialist recruiters to the Bar staffed by highly experienced ex-clerks, with...
The Innovators

Ambition Promotes Nicky Acuna Ocana to President – Americas, UK & Europe

Matt Baldwin -
Ambition has promoted Nicky Acuna Ocana to President – Americas, UK & Europe, marking a significant milestone in the firm’s continued global growth and commitment to inclusive, high-performance leadership. Nicky has been with Ambition for 18 years and has built...
The Consultants

Predictions round 3 – the marketing consultants

The Consultants

The Consultants Club exclusive: (Im)Perfect pricing

The Influencers

‘Wired but tired’: the hidden cost of always being ‘on’ in BD and marketing

The Innovators

Go Global: Why Australia should be your firm’s next move

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