Conquering unwieldy client relationship programs

When a law firm’s client relationship program becomes overly expansive and complex, it can turn into a source of frustration and lead to a perception that the program is ineffective, writes Siew Fong. By adopting a proactive...

How to get ahead of Microsoft’s 345 million other AI users

Microsoft is on the brink of providing 345 million people with Generative AI tools that will forever change the way we work and interact with information. It may be as impactful as search, social media and, perhaps,...

Personal or corporate brand – a question of balance

Professional services firms need to balance the personal brand of its star talent with the corporate brand, writes Matthew Rowe, Head of...

Browne Jacobson appoints new head of marketing

National law firm Browne Jacobson has appointed Henrietta Scott as its new Head of Marketing. Scott joined the firm...

Boodle Hatfield’s marketing team nominated for top Legal Business award

Boodle Hatfield's marketing team is up for a prestigious Legal Business award following a standout campaign celebrating its remarkable 300-year anniversary celebrations....

Summer hots up for Serle Court’s marketing team

It’s a busy summer ahead for the Serle Court’s business development and marketing team, writes Shana Garioch and Charlotte Davidson.

Professional Services branding: What’s your type?

Typography plays an important role in designing a professional services logo. It helps convey a brand’s identity, values, and message effectively. Here are some key reasons why typography is crucial in logo design for professional services:

The SOAP Model: a tool for professional development and personal growth

Reflection is essential to our learning and growth. When we reflect on our experiences, we can learn from our mistakes, identify strengths and weaknesses, and develop new approaches to problem-solving, writes Beverly Landais. The SOAP model is a powerful...

If you want to grow your firm, you’ll need a clear BD plan

With economic downturns, the rise of AI, the proliferation of online meetings, and the increasing and ever-changing nature of competitors there’s a...

Not all AI is the same… and the latest generation carries risks for marketers

Who will win the generative AI race and what does it mean for client listening? Paul Roberts of MyCustomerLens looks for answers.

Threads’ growth slows by 90%

After becoming the fastest-growing social media platform and reaching 100 million users 12 times faster than ChatGPT and 55 times faster than...

B Corp status for Totum

Totum has secured B Corp accreditation, reflecting its longstanding and continuing commitment to make a positive difference to the world. The achievement...

The Professionals Newsletter