Getting into a rut with your clients is good for business

In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a fair volume of new clients too.  Or will they?

Time for a fresh look at apprenticeships – says an award winner who did just that

Recruitment of graduate trainees has been the accepted route into professional services for several decades, but disillusionment has grown on both sides. Graduates often expect to start their career with a high lifestyle and...

Face to Face with Leor Franks

Leor Franks is one of the marketing heavyweights having worked with the world's largest and most dynamic professional services firms.

Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign

In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen...

‘Time to go primal’

Marketing and business development teams have never been under more under pressure. Every move is scrutinised, every penny counted and results matter....

Face to Face with Will McLaughlin

The automation of everyday marketing and business development tasks can help free up time to focus on those that add value. But...

Face to Face with Ben Kent and Jonathan Litterick

Thought leadership is changing. Professional services firms are adopting a more agile approach to thought leadership campaigns and new ways to engage clients. In this video, The Professionals goes face to face with...

Face to Face with Simon Marshall

How have law and accountancy firms changed the way they use LinkedIn during the COVID pandemic? LinkedIn has some 675 million users and back in March before the world went into lockdown, some...

Now is the time for the distributed law firm – Nexa Law

The distributed law firm model is growing at an exponential rate. New model providers are taking advantage of good lawyers wanting to...

Points West – Alastair Beddow

Framing your thinking: agile communications for autumn At times of crisis, the value of professional firms in helping their...

Client experience “still walking around the dancefloor”

Client experience is not part of the DNA of today’s legal businesses. But that is changing. Jeremy Hopkins tells The Professionals that...

The future of the office and what that means for BD teams

First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...

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