PSM – The Professionals exists to Inform, Connect and Support consultants and in-house marketing and business development and other business services people who work in the professional services sector.
We create connection through our events and network, provide support through training and mentoring and share information through our publications and groups. Above all, it exists to provide opportunities for you to grow your business.
PSM The Professionals focuses on three areas:

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The Heroes

Comms Heroes

Authenticity matters

Matt Baldwin -
Guest article: Matt Baldwin, Coast PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.  But those very qualities that once signalled professionalism are...
BD Heroes

The growth equation for professional firms: AI + EI = ROI

The Professionals -
Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI). The...
Comms Heroes

Are you listening?

Brand Ambassadors

Integrity. Collaboration. Excellence. Respect. Bold. Quality.

BD Heroes

Devonshires appoints Nicholas Barrows as first Chief Marketing Officer

Comms Heroes

Whitehead Monckton launches podcast

The Influencers

The Influencers

New legal recruitment venture targets NHW and asset recovery markets

Matt Baldwin -
ThoughtLeaders4 (TL4) and ABC Chambers Solutions (ABC) have launched a legal recruitment joint venture, ABC Legal Talent. The move brings together a leading legal content and events company and specialist recruiters to the Bar staffed by highly experienced ex-clerks, with...
The Innovators

Ambition Promotes Nicky Acuna Ocana to President – Americas, UK & Europe

Matt Baldwin -
Ambition has promoted Nicky Acuna Ocana to President – Americas, UK & Europe, marking a significant milestone in the firm’s continued global growth and commitment to inclusive, high-performance leadership. Nicky has been with Ambition for 18 years and has built...
The Consultants

Predictions round 3 – the marketing consultants

The Consultants

The Consultants Club exclusive: (Im)Perfect pricing

The Influencers

‘Wired but tired’: the hidden cost of always being ‘on’ in BD and marketing

The Innovators

Go Global: Why Australia should be your firm’s next move

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