PSM – The Professionals exists to Inform, Connect and Support consultants and in-house marketing and business development and other business services people who work in the professional services sector.
We create connection through our events and network, provide support through training and mentoring and share information through our publications and groups. Above all, it exists to provide opportunities for you to grow your business.
PSM The Professionals focuses on three areas:

Latest News

The Heroes

Brand Ambassadors

Including a sense of Purpose and ESG In your content

Matt Baldwin -
Ethical integrity and social responsibility are no longer buzzwords - they’re the cornerstones defining businesses. As such, law firms and chambers increasingly need to be more purpose-driven when it comes to environmental, social, and governance factors, writes Donata Caira at...
The Heroes

You are The Professionals – Friday moves

Matt Baldwin -
It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week or so. You are The Professionals. Rebecca Ryan has joined Travers Smith as its Head of...
Digital Heroes

Money for nothing? Law firms seeing little return on investment in social media, research shows

BD Heroes

HW Fisher appointment Louise Hughes as Marketing Director

Brand Ambassadors

haysmacintyre reveals new name and brand

The Thought Leaders

How to keep your business on track? Map out the perfect customer journey

The Influencers

The Management

Inefficient Processes Hampering Recruitment in a Candidate-Short Market, Study Finds

Matt Baldwin -
When it comes to recruiting business services talent into law firms and wider professional services, high-calibre candidates are in limited supply. Yet firms are undermining their ability to fill business-critical positions due to inefficient and ineffective hiring processes, according...
The Innovators

B2B Pricing: Why It’s Time for Change

Matt Baldwin -
It’s time for professional services firms to adopt deliverable-based pricing, says Tracey Shirtcliff. Pricing is an integral part of any business – but it’s complicated. That’s why most B2C companies place such emphasis on it, making pricing a pivotal part...
The Innovators

Feedback for growth: Mastering the ‘be brief – debrief’ method

The Influencers

Ambition Adds Erin Lawler in new US marketing role

The Consultants

Understanding brand guardianship: The creative agency role

The Innovators

From Boomers to Zoomers, how do you build a multi-generational employer brand?

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