Tomorrow started yesterday – new ad campaign from CMS

Law firm CMS has launched a major new London tube station advertising campaign with the strapline ‘Tomorrow started yesterday. And so did we.’ It builds and reinforces the firm’s international brand promise of ‘Future Facing Law’. This means, the firm...

My Other Life: The Unexpected Author

The world of professional services marketing is known for its demanding nature, but for Dom Ayres, Senior Client Development Manager at Eversheds Sutherland, it's just one facet of a multifaceted life. In his ‘other life,’ Dominic is an author,...

The importance of strategic marketing planning

Marketing strategy is your roadmap, says Paul Rees. Don't start your marketing journey without first having a clear strategy. When I speak with professional services firms there seems to be some common challenges around what approach to take to effectively...

The seven pillars of a thriving mentoring relationship

Being mentored can be a fantastic experience. Beverly Landais, a professionally certified coach, shares the seven pillars that build a successful and beneficial mentoring relationship A mentoring relationship has many benefits, not least the support, guidance and advice from someone...

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