In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a fair volume of new clients too.
Or will they?
Leor Franks is one of the marketing heavyweights having worked with the world's largest and most dynamic professional services firms.
The Professionals caught up with Leor to discuss how marketers can audit the current...
The automation of everyday marketing and business development tasks can help free up time to focus on those that add value. But do not be tempted to automate everything. The human touch remains vital, says Will McLaughlin,...
We’re all digital now, so is it time to drop the ‘digital marketing’ label? Not just yet, says Alex Footman, head of marketing and business development at Quantuma.
Alex joined Quantuma, the advisory firm,...