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BD Heroes

How to advance your career in professional services marketing

There are many good books available that explore professional services marketing but precious few designed to help individuals build and progress their careers. That has now changed. Dominic Ayres, an international senior client,...

From marketing executive to marketing director – Helen Freeston celebrates 20 years at Paris Smith

Helen Freeston is celebrating 20 years at the Solent law firm Paris Smith. She shares with The Professionals her journey from marketing executive to marketing director, how to successfully make that transition, and what the future of...

CMS appoints Chief Marketing Officer

Global law firm CMS today (11 January 2021) announced the appointment of Rob Gijsen as Chief Marketing Officer, effective immediately. Currently, Director of Business Development, Marketing & Communications at CMS Cameron McKenna Nabarro Olswang LLP (CMS UK),...

Shaping your future: The Professionals speaks to Helen Bogie

The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future and is designed to help businesses, charities and individuals navigate the next 18 months.

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