BD Heroes

Midlands law firm Sydney Mitchell appoints new head of marketing

Midlands law firm Sydney Mitchell has appointed Kelly White as Head of Marketing as part of the firm’s continued investment in brand development, client engagement and long-term growth. Kelly brings to the firm more than two decades of experience spanning legal, professional...

Saffery appoints first Head of Client Development to drive national growth

Top 20 accountancy and business advisory firm, Saffery, has appointed David Melloy as its first Head of Client Development, a newly created role designed to drive growth across the firm’s national offices.   Based in London, David will work with both...

The growth equation for professional firms: AI + EI = ROI

Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI). The...

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