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The Heroes

My Other Life: The Unexpected Author

The world of professional services marketing is known for its demanding nature, but for Dom Ayres, Senior Client Development Manager at Eversheds Sutherland, it's just one facet of a multifaceted life. In his ‘other life,’ Dominic is an author,...

Is Chartered Marketer status the ‘Hollywood blockbuster’ of professional services marketing achievement?

From Mission Impossible to Harry Potter, Star Wars to Rocky Jack Osbon shares his journey to chartered marketer status and the parallels of the Hollywood blockbuster theory of equilibrium. You’re a chartered what? Many outside of the professional services marketing...

Is there any reason to trust a review or a review site?

In an increasingly digital world, online reviews play a pivotal role in shaping consumer decisions. Whether we’re choosing a restaurant, booking a hotel, or searching for a law firm, we often turn to review platforms for guidance. But, says...

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