Guest article: Matt Baldwin, Coast
There is a challenge facing PR and comms teams in professional services firms.
Some practice areas always seem to be the media’s best friends, and some are, well, just difficult.
We all know that employment, tax, intellectual property, real...
What can the 1980s sci-fi classic Terminator tell us about marketing and business development?
Guest article: Jack Osbon, Wallace LLP
In a world where business development has stopped functioning, stalled, or perhaps even started, it can be difficult to win trust,...
Guest article: Matt Baldwin, Coast
Every marketing, BD and comms team has been there.
A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press secured. Clients engage, work follows and partners are congratulated.
The marketing, BD...
