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BD Heroes

Getting into a rut with your clients is good for business

Matt Baldwin - 0
In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a fair volume of new clients too.  Or will they?
Digital Heroes

Time for a fresh look at apprenticeships – says an award winner who did just that

Steve Loader - 0
Recruitment of graduate trainees has been the accepted route into professional services for several decades, but disillusionment has grown on both sides. Graduates often expect to start their career with a high lifestyle and...
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BD Heroes

Face to Face with Leor Franks

Matt Baldwin - 0
Leor Franks is one of the marketing heavyweights having worked with the world's largest and most dynamic professional services firms. The Professionals caught up with Leor to discuss how marketers can audit the current...
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The Thought Leaders

Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign

Matt Baldwin - 0
In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen the firm’s Life Science practice at the heart of the industry’s response to COVID, leading...
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POPULAR POSTS

Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
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The future of the office and what that means for BD teams

The Management Matt Baldwin - 0
First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...
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