When a law firm’s client relationship program becomes overly expansive and complex, it can turn into a source of frustration and lead to a perception that the program is ineffective, writes Siew Fong. By adopting a proactive...
Microsoft is on the brink of providing 345 million people with Generative AI tools that will forever change the way we work and interact with information. It may be as impactful as search, social media and, perhaps,...
Professional services firms need to balance the personal brand of its star talent with the corporate brand, writes Matthew Rowe, Head of Marketing at Rickard Luckin.
Professional services marketers were traditionally employed to market...
National law firm Browne Jacobson has appointed Henrietta Scott as its new Head of Marketing.
Scott joined the firm in August 2023 to lead its 30-strong marketing and business development team and to bring...
Boodle Hatfield's marketing team is up for a prestigious Legal Business award following a standout campaign celebrating its remarkable 300-year anniversary celebrations.
The firm has been nominated for Marketing Initiative of the Year...
