A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that...

Selling into professional services isn’t like flogging t-shirts. The buyer isn’t driven by impulse, and there’s no “add to basket” moment. Instead, you’re working across layered decision-making units, opaque procurement processes, and long timelines where trust matters more than...

Ellisons has announced the appointment of Sarah Humphryes as Business Development Manager, marking the latest strategic investment in the firm’s growing marketing and business development capability. Sarah previously led the Marketing Team at Birkett Long, where she oversaw firmwide communications, PR,...

Too many professional services firms are making a critical mistake. When uncertainty hits, they double down on data analysis – gravitating towards what feels concrete and measurable. I get it. But here's the problem: data only tells us where we've...