The Heroes

Getting into a rut with your clients is good for business

In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a fair volume of new clients too.  Or will they?

Time for a fresh look at apprenticeships – says an award winner who did just that

Recruitment of graduate trainees has been the accepted route into professional services for several decades, but disillusionment has grown on both sides. Graduates often expect to start their career with a high lifestyle and...

Face to Face with Leor Franks

Leor Franks is one of the marketing heavyweights having worked with the world's largest and most dynamic professional services firms. The Professionals caught up with Leor to discuss how marketers can audit the current...

Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign

In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen the firm’s Life Science practice at the heart of the industry’s response to COVID, leading...

‘Time to go primal’

Marketing and business development teams have never been under more under pressure. Every move is scrutinised, every penny counted and results matter. In a smaller firm, with limited resource and budget, there is no place to hide.

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