The Influencers

Major law firms increasingly turning their backs on LinkedIn for recruitment

A new report from TBD Marketing suggests that law firms are increasingly reluctant to use LinkedIn for recruitment. The TBD Marketing Jobs Report suggests that firms are instead turning to the "old-fashioned" job advertisements on their own...

Client experience – the buzzword of 2022

The client or customer experience has always been at the heart of good business and marketing. But in the last few years, as we accelerated into an all-digital world, it has become absolutely essential to make a...

Is B Corp over before it has started in the legal sector?

Mishcon de Reya is to drop its B Corp status. Helen Foord looks at what this means for the legal sector and professional services firms exploring the B Corp route. In early March, and...

Professional Services Branding: retaining a creative agency

To successfully compete, brands must be both creative and disciplined about how they present themselves.

WIN MORE LOSE LESS

The seminal work on pitching and tendering, Strategic tendering for professional services, is now in its second edition. Its author Tim Nightingale tells The Professionals what readers can expect. It seems to me that...

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