The Influencers

What clients really think about law firms is not always recorded in surveys

The traditional way for legal firms to discover and measure what their clients think about them is through client feedback programmes, but, writes Paul Roberts of MyCustomerLens, they can be unreliable and limited in their scope, which may help...

Insight-powered sales aims to bridge the thought leadership revenue chasm

FT Longitude and CogniClick have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. Thought leadership has proven to be pivotal in key B2B sectors...

Book launch: The impact of AI on business development and marketing in professional services

AI is certainly not a new phenomenon, and many firms and individuals within professional services firms are experimenting and even using it to save time. However, for many firms, its full potential to deliver and enhance their business development...

Why do we love to hate the press release?

It’s promotion season for most professional services firms and with it the deluge of press releases that all echo the same – ‘delighted to announce’, sometimes ‘thrilled’ and almost certainly ‘joining the whole firm to congratulate’. It highlights the love-hate...

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