The Influencers

B2B Pricing: Why It’s Time for Change

It’s time for professional services firms to adopt deliverable-based pricing, says Tracey Shirtcliff. Pricing is an integral part of any business – but it’s complicated. That’s why most B2C companies place such emphasis on it, making pricing a pivotal part...

Feedback for growth: Mastering the ‘be brief – debrief’ method

Receiving feedback whether in work or your personal life can be challenging. But, says Beverly Landais, it is essential for growth and the structured ‘be brief – debrief’ method can make it easier. The ability to learn new skills, maintain...

Ambition Adds Erin Lawler in new US marketing role

International recruitment firm Ambition has announced that legal marketing and business development veteran Erin Lawler has joined the firm in New York as US Client & Markets Advisor. Lawler has over 20 years of experience in top 100 firms,...

Understanding brand guardianship: The creative agency role

In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann. A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....

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