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Matt Baldwin

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Co-founder – Coast Communications
Behind the Media

Behind the headlines – Charles Orton-Jones, Founder and Editor, Business Age

Matt Baldwin - 0
Business Age is a new magazine with the ambition to be the best publication on the internet for entrepreneurs and build builders....
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BD Heroes

How to advance your career in professional services marketing

Matt Baldwin - 0
There are many good books available that explore professional services marketing but precious few designed to help individuals build and progress their...
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The Heroes

RETAIL REBOOT – a new campaign from Royds Withy King

Matt Baldwin - 0
The law firm Royds Withy King has launched its latest thought leadership programme – Retail Reboot. The campaign looks to how the...
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BD Heroes

From marketing executive to marketing director – Helen Freeston celebrates 20 years at Paris Smith

Matt Baldwin - 0
Helen Freeston is celebrating 20 years at the Solent law firm Paris Smith. She shares with The Professionals her journey from marketing...
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BD Heroes

CMS appoints Chief Marketing Officer

Matt Baldwin - 0
Global law firm CMS today (11 January 2021) announced the appointment of Rob Gijsen as Chief Marketing Officer, effective immediately. Currently, Director...
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Behind the Media

Behind the headlines – Maria Bracken

Matt Baldwin - 0
In a new column, The Professionals turns the spotlight on the media and asks journalists what makes them tick? We want to...
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The Consultants

What your clients want – new research from the Law Firm Marketing Club

Matt Baldwin - 0
Every year client research is conducted by the Law Firm Marketing Club to help law firm partners and marketers understand how clients...
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The Consultants

How brand (not branding) might help law firms

Matt Baldwin - 0
Just because ‘brand’ is the first syllable of ‘branding’, that doesn’t mean they’re the same thing. In fact, they’re quite different. The...
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BD Heroes

Shaping your future: The Professionals speaks to Helen Bogie

Matt Baldwin - 0
The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future...
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The Consultants

Why ‘purpose’ might not be the marketing department’s friend

Matt Baldwin - 0
At a recent conference, the panel chairman declared that “purpose has been hijacked by marketing departments”. You could hear half the audience...
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Most Read

The future of the office and what that means for BD teams

The Management Matt Baldwin - 0
First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...
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Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
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Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign

The Thought Leaders Matt Baldwin - 0
In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen...
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Optimism and opportunity – rebuilding real estate

The Thought Leaders Matt Baldwin - 0
Eversheds Sutherland is one of the real estate heavy hitters. It is, as you would expect, showing clear industry leadership as we...
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POPULAR POSTS

The future of the office and what that means for BD teams

The Management Matt Baldwin - 0
First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...
Read more

Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
Read more

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