Matt Baldwin

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Co-founder – Coast Communications

Getting into a rut with your clients is good for business

In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a...

Face to Face with Leor Franks

Leor Franks is one of the marketing heavyweights having worked with the world's largest and most dynamic professional services firms.

Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign

In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen...

‘Time to go primal’

Marketing and business development teams have never been under more under pressure. Every move is scrutinised, every penny counted and results matter....

Face to Face with Will McLaughlin

The automation of everyday marketing and business development tasks can help free up time to focus on those that add value. But...

Thought leadership in 15 minutes – a masterclass from Meridian West and The Professionals

The Professionals and Meridian West is holding a series of 15-minute thought leadership masterclasses. In this video, and with special guests Sasha...

‘Never a better time to be a digital marketer’

Stuart Smith has been a driving force for law firm digital marketing over the last decade. In August this year, after spells...

Online events show a more human side, says Mills & Reeve

Marketing events manager Leanne Loome has quite literally seen it all over the past six months, from a small home office fire...

Face to Face with Ben Kent and Jonathan Litterick

Thought leadership is changing. Professional services firms are adopting a more agile approach to thought leadership campaigns and new ways to engage...

Face to Face with Simon Marshall

How have law and accountancy firms changed the way they use LinkedIn during the COVID pandemic? LinkedIn has...

Most Read

Community and clients – Paris Smith

South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...

The future of the office and what that means for BD teams

First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...

Talented marketers in demand as recruitment market hots up

The demand for talented marketers remains strong as professional services firms look to fill ‘business critical’ roles. The Professionals...

Optimism and opportunity – rebuilding real estate

Eversheds Sutherland is one of the real estate heavy hitters. It is, as you would expect, showing clear industry leadership as we...