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Matt Baldwin

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Co-founder – Coast Communications
BD Heroes

Conquering unwieldy client relationship programs

Matt Baldwin - 0
When a law firm’s client relationship program becomes overly expansive and complex, it can turn into a source of frustration and lead...
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Digital Heroes

How to get ahead of Microsoft’s 345 million other AI users

Matt Baldwin - 0
Microsoft is on the brink of providing 345 million people with Generative AI tools that will forever change the way we work...
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The Innovators

Professional Services branding: What’s your type?

Matt Baldwin - 0
Typography plays an important role in designing a professional services logo. It helps convey a brand’s identity, values, and message effectively. Here...
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Brand Ambassadors

Personal or corporate brand – a question of balance

Matt Baldwin - 0
Professional services firms need to balance the personal brand of its star talent with the corporate brand, writes Matthew Rowe, Head of...
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The Influencers

The SOAP Model: a tool for professional development and personal growth

Matt Baldwin - 0
Reflection is essential to our learning and growth. When we reflect on our experiences, we can learn from our mistakes, identify strengths...
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BD Heroes

Browne Jacobson appoints new head of marketing

Matt Baldwin - 0
National law firm Browne Jacobson has appointed Henrietta Scott as its new Head of Marketing. Scott joined the firm...
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BD Heroes

Boodle Hatfield’s marketing team nominated for top Legal Business award

Matt Baldwin - 0
Boodle Hatfield's marketing team is up for a prestigious Legal Business award following a standout campaign celebrating its remarkable 300-year anniversary celebrations....
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The Consultants

If you want to grow your firm, you’ll need a clear BD plan

Matt Baldwin - 0
With economic downturns, the rise of AI, the proliferation of online meetings, and the increasing and ever-changing nature of competitors there’s a...
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The Innovators

Not all AI is the same… and the latest generation carries risks for marketers

Matt Baldwin - 0
Who will win the generative AI race and what does it mean for client listening? Paul Roberts of MyCustomerLens looks for answers.
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The Innovators

Threads’ growth slows by 90%

Matt Baldwin - 0
After becoming the fastest-growing social media platform and reaching 100 million users 12 times faster than ChatGPT and 55 times faster than...
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Most Read

Time to celebrate the ‘invisible thread that ties everything together’

Brand Ambassadors Matt Baldwin - 0
Professional services firms need to attract the best marketing and business development talent possible. And one way to do that is to...
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Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
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The future of the office and what that means for BD teams

The Management Matt Baldwin - 0
First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...
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The money men – Ken Fowlie, Stowe Family Law

The Innovators Matt Baldwin - 0
Stowe Family Law is a dedicated family law firm with some 20 offices across the UK, primarily in the country’s wealthier towns...
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POPULAR POSTS

Time to celebrate the ‘invisible thread that ties everything together’

Brand Ambassadors Matt Baldwin - 0
Professional services firms need to attract the best marketing and business development talent possible. And one way to do that is to...
Read more

Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
Read more

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