Matt Baldwin

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Co-founder – Coast Communications

Conquering unwieldy client relationship programs

When a law firm’s client relationship program becomes overly expansive and complex, it can turn into a source of frustration and lead...

How to get ahead of Microsoft’s 345 million other AI users

Microsoft is on the brink of providing 345 million people with Generative AI tools that will forever change the way we work...

Professional Services branding: What’s your type?

Typography plays an important role in designing a professional services logo. It helps convey a brand’s identity, values, and message effectively. Here...

Personal or corporate brand – a question of balance

Professional services firms need to balance the personal brand of its star talent with the corporate brand, writes Matthew Rowe, Head of...

The SOAP Model: a tool for professional development and personal growth

Reflection is essential to our learning and growth. When we reflect on our experiences, we can learn from our mistakes, identify strengths...

Browne Jacobson appoints new head of marketing

National law firm Browne Jacobson has appointed Henrietta Scott as its new Head of Marketing. Scott joined the firm...

Boodle Hatfield’s marketing team nominated for top Legal Business award

Boodle Hatfield's marketing team is up for a prestigious Legal Business award following a standout campaign celebrating its remarkable 300-year anniversary celebrations....

If you want to grow your firm, you’ll need a clear BD plan

With economic downturns, the rise of AI, the proliferation of online meetings, and the increasing and ever-changing nature of competitors there’s a...

Not all AI is the same… and the latest generation carries risks for marketers

Who will win the generative AI race and what does it mean for client listening? Paul Roberts of MyCustomerLens looks for answers.

Threads’ growth slows by 90%

After becoming the fastest-growing social media platform and reaching 100 million users 12 times faster than ChatGPT and 55 times faster than...

Most Read

Time to celebrate the ‘invisible thread that ties everything together’

Professional services firms need to attract the best marketing and business development talent possible. And one way to do that is to...

Community and clients – Paris Smith

South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...

The future of the office and what that means for BD teams

First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...

The money men – Ken Fowlie, Stowe Family Law

Stowe Family Law is a dedicated family law firm with some 20 offices across the UK, primarily in the country’s wealthier towns...