Matt Baldwin

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Co-founder – Coast Communications

Behind the headlines – Charles Orton-Jones, Founder and Editor, Business Age

Business Age is a new magazine with the ambition to be the best publication on the internet for entrepreneurs and build builders....

How to advance your career in professional services marketing

There are many good books available that explore professional services marketing but precious few designed to help individuals build and progress their...

RETAIL REBOOT – a new campaign from Royds Withy King

The law firm Royds Withy King has launched its latest thought leadership programme – Retail Reboot. The campaign looks to how the...

From marketing executive to marketing director – Helen Freeston celebrates 20 years at Paris Smith

Helen Freeston is celebrating 20 years at the Solent law firm Paris Smith. She shares with The Professionals her journey from marketing...

CMS appoints Chief Marketing Officer

Global law firm CMS today (11 January 2021) announced the appointment of Rob Gijsen as Chief Marketing Officer, effective immediately. Currently, Director...

Behind the headlines – Maria Bracken

In a new column, The Professionals turns the spotlight on the media and asks journalists what makes them tick? We want to...

What your clients want – new research from the Law Firm Marketing Club

Every year client research is conducted by the Law Firm Marketing Club to help law firm partners and marketers understand how clients...

How brand (not branding) might help law firms

Just because ‘brand’ is the first syllable of ‘branding’, that doesn’t mean they’re the same thing. In fact, they’re quite different. The...

Shaping your future: The Professionals speaks to Helen Bogie

The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future...

Why ‘purpose’ might not be the marketing department’s friend

At a recent conference, the panel chairman declared that “purpose has been hijacked by marketing departments”. You could hear half the audience...

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The future of the office and what that means for BD teams

First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...

Community and clients – Paris Smith

South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...

Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign

In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen...

Optimism and opportunity – rebuilding real estate

Eversheds Sutherland is one of the real estate heavy hitters. It is, as you would expect, showing clear industry leadership as we...