Matt Baldwin

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Co-founder – Coast Communications

Law firm Lodders promotes marketing specialist

Regional law firm Lodders has promoted marketing specialist Angela Howard to the role of marketing manager. The promotion follows a wake of...

Hausfeld creates all-woman C-suite

Global litigation firm Hausfeld has created an all-woman C-suite following the appointment of Bridget Uebel to a new role as Global Chief...

Preparing the next generation of lawyers for a career in private practice – a commercial perspective

It is time for marketing and BD teams to step up and shape the law firm leaders of tomorrow, says Barbara Koenen-Geerdink.

Demonstrating the value of marketing and business development – outputs versus productivity

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t...

Payne Hicks Beach appoints new Director of Marketing

Law firm Payne Hicks Beach has appointed Ruth Napier as its new Director of Marketing. At the same time, the firm has also appointed a...

What do professional services marketing teams need to know about Google Updates

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms.

To really reach your audience, remove your corporate armour

Withers' Defining moments campaign puts its clients in the spotlight. It has, says Duncan Miller and Paul Askew, captured the attention and...

Five steps towards better innovation communications

Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and...

Virtual interviews: mishaps and learnings

Totum consultant Georgia Cooke looks back on a year of virtual interviews and lessons for the future. The past...

Explosion in content marketing from largest law firms, reports Passle

There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales...

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The future of the office and what that means for BD teams

First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...

Community and clients – Paris Smith

South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...

Talented marketers in demand as recruitment market hots up

The demand for talented marketers remains strong as professional services firms look to fill ‘business critical’ roles. The Professionals...

Optimism and opportunity – rebuilding real estate

Eversheds Sutherland is one of the real estate heavy hitters. It is, as you would expect, showing clear industry leadership as we...