Guest article: Matt Baldwin, Coast
There is a saying that you should never judge a builder by the state of their own home. They are, so we are led to believe, too busy working for their customers to get their own house...
Guest article: Matt Baldwin, Coast
A recurring PR theme is the demise of the press release.
Every couple of years, media and PR commentators will boldly claim the press release is dead – ignored by journalists with bulging email inboxes, used...
Guest article: Matt Baldwin, Coast
PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.
But those very qualities that once signalled professionalism are...
