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Content marketing – Face-to-face with Matthew Magee, Pinsent Masons

Content marketing has been one of the cornerstones of professional services marketing for decades. The Covid pandemic and the resulting absence of in-person events has seen content explode into client inboxes leaving many firms looking to adopt...

‘Time to go primal’

Marketing and business development teams have never been under more under pressure. Every move is scrutinised, every penny counted and results matter. In a smaller firm, with limited resource and budget, there is no place to hide.

Community and clients – Paris Smith

South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts community and clients at its heart. Helen Freeston, the firm’s marketing director, shares with The...

Thought leadership pioneers – time to pivot on international trade

Kreston International is a global network of 200 accountancy firms across 110 countries employing more than 23,000 people. In December 2019, five UK member firms - BHP, Bishop Fleming, Duncan & Toplis, James Cowper Kreston and Kreston...

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