Guest article: Matt Baldwin, Coast
There is a challenge facing PR and comms teams in professional services firms.
Some practice areas always seem to be the media’s best friends, and some are, well, just difficult.
We all know that employment, tax, intellectual property, real...
Guest article: Matt Baldwin, Coast
Every marketing, BD and comms team has been there.
A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press secured. Clients engage, work follows and partners are congratulated.
The marketing, BD...
Guest article: Matt Baldwin, Coast
Managing partners hold the most powerful role in professional services firms yet are often the least visible.
Their task is unenviable. They are elected by peers to lead on strategy, masters of compromise and brokers of...
