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Comms Heroes

Deadlines

Guest article: Matt Baldwin, Coast Communications Professional services firms are built around deadlines.  A pitch for a new piece of work will have a hard stop. Court proceedings are governed by strict timetables. Year-end tax deadlines are set in stone with penalties for...

Don’t wait to be asked

Guest article: Matt Baldwin, Coast Communications A journalist calls. They are writing a story on XYZ and are looking for a couple of brief lines. The deadline is tight, but not impossibly so. How do you respond?  It is bread and butter for...

Do clients care if you are ranked?

Guest article: Matt Baldwin, Coast Communications It’s been a spicy few weeks for the Legal 500. A strike that saw researchers picket its Fleet Street offices was followed a few days later with frank, and downright weird, client feedback being published online. It was...

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