PSM – The ProfessionalsInside the Professional Services Market

What can the 1980s sci-fi classic Terminator tell us about marketing and business development? Guest article: Jack Osbon, Wallace LLP In a world where business development has stopped functioning, stalled, or perhaps even started, it can be difficult to win trust,...

Guest article: Matt Baldwin, Coast Every marketing, BD and comms team has been there. A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press secured. Clients engage, work follows and partners are congratulated.  The marketing, BD...

Guest article: Matt Baldwin, Coast Managing partners hold the most powerful role in professional services firms yet are often the least visible. Their task is unenviable. They are elected by peers to lead on strategy, masters of compromise and brokers of...

Guest article: Matt Baldwin, Coast It is not uncommon for professional services firms to find their media profile resting on the shoulders of a small handful of people. It’s easy to understand why. A journalist needs a quick line for a...

ELE is delighted to announce the appointment of Emma Doran and Rhia Lyon as content and directories consultants, further strengthening the firm’s expertise in legal directories, website content, report production and messaging strategy. Emma joins ELE having held roles at...

Guest article: Sholto Lindsay-Smith, Industry I was speaking recently to a client who has moved from leading their firm’s marketing function into developing its operational AI capability. As we talked about where professional services marketing is heading, he said something...

Ambition has promoted Nicky Acuna Ocana to President – Americas, UK & Europe, marking a significant milestone in the firm’s continued global growth and commitment to inclusive, high-performance leadership. Nicky has been with Ambition for 18 years and has built...

Guest article: Matt Baldwin, Coast Direct to client communications have long underpinned professional services marketing. A change in employment regulations – write a blog. Speculation on tax policy – an article. Tweaks to capital allowances or R&D – well, you...

Guest article: Richard Silbermann, Brand Remedy When international businesses look for design partners, they face a crowded marketplace. From Silicon Valley's tech-forward studios to Scandinavia's minimalist masters, options abound. Yet UK design continues to punch above its weight on the...

Guest article: Matt Baldwin, Coast As we start 2026, the communications environment for professional services firms is more complex, politicised and commercially significant than ever before. We have gazed into the PR crystal ball and explore three trends that emerged...