PSM – The ProfessionalsInside the Professional Services Market

HLB has announced a new dedicated member experience (MX) function, designed to build and enhance its MX capability across the global network of independent professional services firms. The strategic initiative aims to lead and enhance the membership experience, promoting...

Let’s face it: marketing in the legal world isn’t exactly a walk in the park. Between regulatory compliance, sceptical lawyers and niche clientele, it can feel like you're constantly pitching uphill. But no matter how uphill it gets, there’s...

Lawyers who do not refer clients to colleagues for fear of appearing pushy are costing their firms millions in lost revenue, a new study has found.  Cross-selling is the biggest missed opportunity to boost profits, according to three-quarters of senior...

Following the recent announcement of White & Black's rebrand, Sam Ridgway, the firm's Head of Marketing and CSR delves deeper into the motivations and strategic thinking behind the firm's evolved identity. White & Black has always recognised that legal challenges...

International brand consultancy Industry has partnered with Omny to deliver a comprehensive rebrand that unites multiple specialist services (HR, legal, benefits, and health & safety) under one cohesive, people-first identity. Omny was formed by bringing together a group of expert-led businesses, each with a...

At Google’s latest showcase – Marketing Live 2025 – the tech giant laid out a future that isn’t just about better ads or sleeker tools. It’s about a fundamental shift in how we interact with the digital world, driven...

It’s Friday and time to celebrate your achievements. Congratulations to those who have started this week with a promotion and a new job. You are The Professionals. Caroline Tremlett as joined Addleshaw Goddard as a Business Development Manager. She was...

Oxford based law firm White & Black has unveiled a comprehensive rebrand reflecting a strategic evolution in the firm's focus and coinciding with a period of significant growth and development. This new visual identity underscores the firm's distinctive approach to...

Top-ranked national law firm Stone King has appointed Deborah Fleming its new Business Development and Marketing Director. Based in the firm’s Leeds office, Deborah is a highly skilled business development and marketing professional with over 20 years of experience in...

Regulated doesn’t mean invisible. Too many top lawyers stay silent online – missing out on clients and credibility. Hannah Perryman explains how skilled solicitors can find their voice, be seen and stay compliant. Here’s a hard truth: your expertise won’t...