Transform Awards shortlist recognises Industry Partners for quality and impact of...

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Industry Partners has been shortlisted for eight awards at the Transform Awards Europe, with judges recognising the quality and impact of its brand work across three major client programmes. In a challenging economic climate, the shortlisted projects reflect how organisations are using...

Four trends professional services marketers will need to address in 2026

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Guest article: Lynda Dupont-Blackshaw Smart marketing professionals looking to gain an early advantage in 2026 would do well to consider the following emerging trends, says Lynda Dupont-Blackshaw, the former Global CMO at Crowe and now a senior strategic leader advising some...

Part 2: What’s in store for professional services marketers in 2026

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The Professionals is a big fan of the army of consultants that work with professional services firms. They are the unsung heroes of the marketing and business development world. They challenge firms to go further, faster and to think differently....

What’s in store for professional services marketers in 2026

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Professional services marketers have made huge contributions to their firms in 2025, and have never been more important to the success of today’s law, accounting and consulting firms. AI has perhaps been the hottest of hot themes for 2025, and...

Client seminars: Time for the personal approach

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Guest article: Andrew White The world of client seminars is changing. I’m not referring to the well-recognised shift from face-to-face to virtual seminars. What I’m thinking of is the steady emergence of one-to-one seminars, where a law firm delivers an...

Spot the difference

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Guest article: Matt Baldwin, Coast Last week, the creative mastermind at Jaguar Land Rover, Gerry McGovern, was given the shove. It was a crashing end to what has been a stellar career.  The writing might have been on the wall when...

The art of reinvention: A roadmap for rebranding your professional services...

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Guest article: Richard Silbermann, Brand Remedy A rebrand is more than just a new logo; it’s a carefully considered declaration of who your professional services firm is today and where it’s headed tomorrow. Whether you’re entering a new market, merging...

Totum transitions to Employee Ownership Trust

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The professional services recruiter Totum Partners has transitioned to an Employee Ownership Trust EOT) – securing its future and strengthening service to clients. The recruitment agency – which specialises in leadership and business services roles for law and other...

Brand Power in PE: Beyond the Numbers

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Guest article: Lynda Dupont-Blackshaw Those immersed in professional services can’t have failed to notice that the trickle of private equity investment has become a flood. UK law firms alone have attracted over £1.18 billion since 2019, with a record £534...

Man Bites Dog appoints Non-Executive Director

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Soon to celebrate its 21st anniversary, global B2B business and marketing consultancy Man Bites Dog has expanded its leadership team. Michael Marks joins the advisory board as a Non-Executive Director, bringing a wealth of strategic expertise that will help drive the consultancy through its next...

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Authenticity matters

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Guest article: Matt Baldwin, Coast PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.  But those very qualities that once signalled professionalism are...

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