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Brand Ambassadors

People, not platforms: how we made LinkedIn work for us at Higgs

The law firm Higgs and its people are prolific on LinkedIn, using the platform to showcase its values. The firm’s Head of Digital Marketing Michelle Hughes explains why and the impact it has had. When I joined Higgs in early...

Mind the gap – The generational divide in accounting firms

Talk to an experienced accountant about what makes a firm great, and they’ll point to reputation, technical excellence, and strong client relationships. Ask a graduate, and you’ll hear something different—culture, work-life balance, and purpose. Ioana Manea, a consultant at...

Why WordPress prevails: Unveiling our ultimate CMS choice

Choosing a Content Management System (CMS) can be a confusing process but, argues Richard Silbermann, WordPress stands tall as the undisputed champion, offering many advantages and catering to organisations of all sizes. While competitors like Umbraco and Drupal have their...

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