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Brand Ambassadors

It’s a matter of trust

How can professional services providers build trust amongst clients through reviews? We asked Alicia Skubick, the Chief Customer Officer at Trustpilot for advice. Trust is the cornerstone of many professional services, particularly in industries such as legal and accounting, where...

Breaking the mould: Design trends in professional services

Professional services firms are adopting a more sophisticated approach to branding, with a shift away from the more formal, corporate aesthetics in favour of fresh, consumer-friendly design styles, says James Packer. Inspired by consumer brand trends, companies are embracing contemporary...

Is ESG the next big client care tool?

What does ESG have to do with client care? Donata Caira at a strategic Content agency ELE argues it should be the beating heart of culture and approach. There are four elephants in the room when it comes to talking to legal businesses...

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