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Events Evangelists

Driving reputation, relationships, and ROI: why professional services events need a people-centred approach

Are your events memorable and driving change? If not, its time for professional services firms to put clients and delegates first, argues  Evie Manuel, Commercial Director at EC. Events have long been a vital pillar of the professional services industry,...

Natural or proactive business development – are you missing out on untapped revenue growth?

An event hosted Joanna Gaudoin at Inside Out Image – 8 November 2024. Many firms struggle to maximise their firm’s full revenue potential. These firms are winning work to sustain their current position, often from ‘natural’ business development - doing...

Lawyers must become thought leaders to win battle for clients, research shows

Lawyers must become thought leaders if they want to attract new clients, but firms are facing resistance, a new study shows. Three quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...

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