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The Thought Leaders

Why soft skills are your superpower

With AI set to further revolutionise the business world and beyond in 2025, soft skills could be your superpower. Andy Cullwick, director of marketing at First4Lawyers, explains why. You’ve heard of AI but how’s your EQ? That’s emotional quotient or intelligence for...

Round two: What’s in store for professional services marketers in 2025?

Professional services marketers have made huge contributions to their firms in 2024 and have never been more important to the success of today’s law, accounting and consulting firms. Whether communications or CRM, digital marketing or legal directories, the unstoppable rise...

How to keep your business on track? Map out the perfect customer journey

If the customer is always right, then it’s crucial to keep them happy. Andy Cullwick, director of marketing at First4Lawyers, explains how. In today’s age of social media where a company’s reputation can be trashed in a matter of minutes, it’s never...

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