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The Thought Leaders

‘Wired but tired’: the hidden cost of always being ‘on’ in BD and marketing

Guest article: Ann-Marie Goodbody, Goodbody Wellness Co It’s not even 9am. You’re on your third coffee, your inbox is heaving, and your to-do list already feels out of control. Mentally, you’re switched on, solving problems, responding fast, making things happen....

The building blocks to create a business development culture in your firm – getting more fee earners involved

Guest article: Joanna Gaudoin, Inside Out Image Many law firms have only a small number of fee earners involved in business development, usually partners and even then, potentially not all partners. This has become the case for several reasons:-- Partners have...

New book sets out a practical guide to client feedback in professional services

A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that...

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