Intuit QuickBooks – the global technology platform – has appointed today (10 March) marketing veteran Faith Wheller, formerly of Cisco, as its new UK Marketing Director.
In her new role, Wheller will be responsible for an ambitious growth strategy for the UK market. Based in London, she will lead a dynamic team, with responsibility for the entire UK marketing and revenue generation organisation.
Intuit QuickBooks’ mission is to power prosperity around the world by helping more businesses survive and thrive. It does this by providing an end-to-end customer growth platform that meets businesses’ biggest problems and puts the power of data in their hands to thrive.
The recent acquisition of Mailchimp has turbocharged this vision by helping customers attract, engage and retain customers – all on the same platform where they get paid, access capital, pay employees, optimise cashflow, get organised and stay compliant. Wheller will be partnering closely with the Mailchimp team to communicate these benefits to customers as the integration with QuickBooks rolls out in the UK.
Wheller has enjoyed a stand-out career in the technology sector, most recently as a senior marketing leader at Cisco, where her most recent role was leading marketing strategy for its Enterprise & Small Business unit. Prior to this, she led EMEA Channel & Acquisition marketing at BT until 2010.
“In such a crowded market, it’s hard for brands to cut through – but I felt like I knew Intuit QuickBooks well before I heard about the job,” said Wheller. “The opportunity to help such an ‘always-on’ brand evolve its marketing even further was one I couldn’t resist, especially since the SaaS space had been of interest to me for a long time.
“The shift to digital is one of many adaptations small businesses had to make through the pandemic; this year that trend will be even more widespread. Through our SMB Insights Report, we know that more than three-quarters of small businesses agree that they’re more likely to succeed if they invest in digital technology. When you coincide that fact alongside the acquisition of Mailchimp, these two powerhouse brands are creating an unparalleled one-stop-shop. This is such an exciting time to join QuickBooks, and delivers on our unwavering resolve to support our small business customers and accounting professionals, so that they can truly grow and prosper.“
The new appointment is being announced this week at the flagship annual conference QuickBooks Connect, where hundreds of small businesses will meet to learn the skills and tools they need to accelerate their own growth plans, from financial software help to marketing strategies and tax support.