Home The Heroes Brand Ambassadors Making advertising easy - The Professionals speaks to Lee Grunnell

Making advertising easy – The Professionals speaks to Lee Grunnell

Law firm advertising has had a chequered past. it is often instantly forgettable or overly critiqued. But not now. Langleys Solicitors has launched a bold new advertising campaign.

The firm’s Director of Marketing and BD Lee Grunnell shares with The Professionals the drivers behind this campaign and what it aims to achieve.

In this interview, Lee explains:

– How Langleys is looking to change perceptions of what it is like to work with and for a law firm.

– The need for a clearly defined brief.

– How the firm arrived at its bold visuals.

– How to engage and secure the buy-in of often conservative partners

– How to steer conversations away from “Do we like it” to “Does it work”.

– The need and what practical measures the firm is adopting.

– And how the campaign will evolve.

Matt Baldwin
Co-founder – Coast Communications

Related articles

Major law firms increasingly turning their backs on LinkedIn for recruitment

A new report from TBD Marketing suggests that law firms are increasingly reluctant to use LinkedIn for recruitment. The TBD Marketing Jobs...

Client experience – the buzzword of 2022

The client or customer experience has always been at the heart of good business and marketing. But in the last few years,...

The Professionals Newsletter