PSM – The ProfessionalsInside the Professional Services Market

The sun is shining and its almost the weekend. Let’s celebrate recent promotions and new roles in this week’s Friday Moves. Do get in touch if you want to share your career news, and remember You Are The Professionals. Andy...

Search engine optimisation is one of the cornerstones of professional services marketing. It has, says Andy Cullwick, Director of Marketing at First4Lawyers, changed in profound ways. Here he shares five lessons that continue to shape paid search. Marketing is a...

Client listening specialist Anna Lake has won the prestigious ‘Game Changer’ award at the annual Devon and Plymouth Chamber of Commerce awards. This category recognised an individual who has turned an idea into a successful and sustainable business. Anna focuses...

The traditional way for legal firms to discover and measure what their clients think about them is through client feedback programmes, but, writes Paul Roberts of MyCustomerLens, they can be unreliable and limited in their scope, which may help...

Today we introduce a new column in The Professionals – Friday Moves – where we celebrate promotions and new roles. If you have started a new job, a new role or have been promoted, get in touch and tell...

FT Longitude and CogniClick have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. Thought leadership has proven to be pivotal in key B2B sectors...

AI is certainly not a new phenomenon, and many firms and individuals within professional services firms are experimenting and even using it to save time. However, for many firms, its full potential to deliver and enhance their business development...

Hugh James, a leading UK full-service law firm, has revealed its new brand identity to reflect the ambitious growth of the thriving firm. The fresh new brand captures the firm's unique position fighting for the things that matter to...

Bellevue Law has published its first-ever Impact Report as it celebrates turning 10. It has been a busy period for the boutique law firm which joined the B Corp community earlier this month: the accreditation recognising the firm’s deep and...

It’s promotion season for most professional services firms and with it the deluge of press releases that all echo the same – ‘delighted to announce’, sometimes ‘thrilled’ and almost certainly ‘joining the whole firm to congratulate’. It highlights the love-hate...