So you want to be a marketing and BD consultant?
Experienced and passionate consultant Susanne Pugsley lifts the lid on consulting to professional services firms and shares some hard-won advice.
The generosity you extend to your peers and suppliers over your years in-house will stand you in far greater stead...
Using AI to craft engaging content with a human touch
Tapping into artificial intelligence (AI) capabilities can be a powerful tool for content creators. However, it is a skill that needs to be honed and requires the correct prompts to allow AI to help produce content that delivers value...
Cripps law firm achieves B Corp™ certification: a commitment to a...
Cripps, a top 100 UK law firm, has achieved B Corp™ certification, marking a significant milestone in its ongoing commitment to making a positive and lasting difference for its clients, people, communities and planet.
B Corp certification is a global...
Moore Barlow appoints CMO to drive future growth
Top 100 law firm Moore Barlow has appointed Michelle Wheeler to the role of Chief Marketing Officer.
Based in Southampton, Michelle will lead the firm's business development, marketing and communications function across all London and regional offices.
Michelle brings a strong...
Aligning with client agendas: the key to business success in 2024
Sometimes, we forget that clients make plans, too. We don't mean to, but we do. Things change for them. Fresh challenges need to be faced. New ideas are required. Do we know what's on their agenda for 2024 and...
Choosing your BD coaches: internal staff or external consultants?
Once your firm has committed to a BD coaching program, the key to its success lies in having the right coaches in place, writes Ben Paul of The BD Ladder. Much like any talented sports team, if they have the...
Industry shortlisted for ‘magnificent seven’ Transform Awards
Branding agency Industry Partners has been shortlisted for seven awards at Transform Awards Europe 2024 for their work with five different clients.
· Best Visual Identity from the Professional Services Sector (Legal and Accountancy) – Birketts
· Best Creative Strategy (Business) - Chemistry Europe
· Best...
Womble Bond Dickinson launch New Perspectives brand campaign
A new brand campaign from international law firm Womble Bond Dickinson (WBD) cuts through the noise of the legal sector and reiterates the classic adage that people buy from people.
With UK firm Bond Dickinson's combination with American firm Womble...
A new fully managed CRM launched for small and mid-tier law...
A fully-managed CRM system has been launched for smaller busy law firms to help them with their business development.
Called Promptr®, it works as an add-on to Outlook, the ubiquitous email tool that underpins all client and contract communication and...
Taylor Walton introduces dynamic new brand
The law firm Taylor Walton has launched a dynamic new brand that reinforces and reflects the collaborative way it works with businesses and private individuals across Hertfordshire and Bedfordshire.
The firm, with offices in St Albans, Luton, and Harpenden has...
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You are The Professionals – Friday moves
It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week.
Keating Chambers has promoted Sarah Sutherland to Head of Marketing. Keating Chambers COO Alison Crosland said,...
