Kent law firm has revealed a fresh new brand that reflects the firm’s defined core values and to showcase its future ambitions.
The new brand is pinned around a new logo created from two elements – the WM monogram and the wordmark – reflecting the company’s diverse client base and to ‘inject a new lease of life into the business’.
Whitehead Monckton’s core values centre around service (seeking service in partnerships), integrity (genuine, trusted, honest and ethical), heritage (historically innovative) and knowledge (infuse expertise into everything they do).
The new logo is the first step in a branding journey that will see the firm launch a new website later this year.
Amanda Adie, marketing and events executive at Whitehead Monckton told The Professionals: “One of the main reasons for the rebrand is to attract new corporate clients and show the firm as being more forward-driven with a modern approach.
“Visually, our new identity responds to this by looking and feeling bolder and more confident. Rejuvenating the look and feel of our current brand will go a long way toward injecting new life into business performance and employee morale.”