Global law firm Hogan Lovells has reaffirmed its client commitment with the launch of new brand promise – Vital for Change – recognising the firm’s unique role in helping clients to make transformative change in their sectors.
Commenting on the firm’s new brand chapter, CEO Miguel Zaldivar told The Professionals: “Our deep understanding of highly regulated sectors gives clients a unique perspective and the upper hand in a complex world. We see opportunities where others see challenges; enabling clients to master change and stay ahead. Our brand starts with this vision. ‘Vital for Change’ represents our commitment to our clients, our people and our society.”
Burkhart Goebel, partner and chair of the firm’s Brand Governance Committee, added: “It has been more than eight years since we reassessed our brand and messaging. The world is a very different place, and we are a very different firm. Our clients’ needs are evolving, and so are our ambitions.
“Vital for Change is who we are, it’s a purposeful promise that we deliver to clients across sectors and borders, each and every day. We are the lever of change our clients need to realie their ambitions and new innovations. We’re pleased to bring this evolution to the market today across our digital-first visuals and throughout all of our messaging.”