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AI, Authenticity and the Future of LinkedIn for Professionals

Guest article: Bernard Savage, Size 10½ Boots When I first started helping lawyers, accountants and advisers grow their practices, LinkedIn was little more than a digital CV. Fast forward to 2025 and it’s become the most powerful business development...

The fame game

Gues article: Matt Baldwin, Coast Communications Is your firm or practice a ‘best kept secret’? This is not a badge of honour – it is a serious business problem. Clients can't buy from you if they don't know you exist. At any...

Marketing Agency …Gasp! launches ‘no-nonsense’ guide to help professional services firms crack the marketing code

Marketing a law firm is notoriously hard work. Partner-led structures, risk-averse cultures, and time-poor fee earners make it a sector where glossy “big ideas” and off-the-shelf campaigns rarely survive contact with reality. That’s why …Gasp!, the independent marketing agency...

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