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The problem with cross-selling

Law firms are losing out on millions of pounds in missed opportunities to cross-sell services according to research by Passle, the AI-powered thought leadership platform for professional services. Chief marketing officer Connor Kinnear explains why.  Law firm marketers have spent...

‘Wired but tired’: the hidden cost of always being ‘on’ in BD and marketing

Guest article: Ann-Marie Goodbody, Goodbody Wellness Co It’s not even 9am. You’re on your third coffee, your inbox is heaving, and your to-do list already feels out of control. Mentally, you’re switched on, solving problems, responding fast, making things happen....

You Are The Professionals – Friday moves

It’s Friday and time to celebrate your achievements. Congratulations to those who have started this week with a promotion and a new job. You are The Professionals. Carpmaels & Ransford has appointed Susanne Pugsley its Marketing & Business Development Director. Francis...

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