Guest article: Caitlin Roxburgh, The BD Consultancy
For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI).
The...
Guest article: Matt Baldwin, Coast
How often do PR and comms teams get involved in their firm’s client listening programmes?
It seems - at least according to our very unscientific poll of a few client listening specialists – not often, if...
Visualising values. My pet hate, claims Grahame Jones.
Open almost any Top 50 UK law firm website and you’ll see values lined up proudly — clichés presented like trophies or compliance checklists.
The issue isn’t that the words are wrong. It’s...
