BD Heroes

Research reveals ‘head-in-the-sand approach’ to client feedback

A fear among legal and other professional services firms to discover what their clients think about them is holding back their development, new research has revealed. Outdated internal practices and a head-in-the-sand approach to customer feedback are among the biggest...

The building blocks to create a business development culture in your firm – think strategy first

Many professional services firms continue to rely on a small group of clients for repeat work and the occasional referral from those clients and close intermediaries. However, if a firm wants to be serious about profitable revenue growth, a well-structured...

FIVE TRENDS RESHAPING LEGAL CLIENT INSIGHTS IN 2025

New research from MyCustomerLens has revealed five trends that are transforming how law firms gather and leverage client insights. These trends are evolving how firms large and small manage relationships, find new business, and differentiate their brand. According to the...

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