BD Heroes

Don’t retire – re-boot

Guest article: Andrew Pincott In 2021, Andrew Pincott ‘retired’ from his role as Director of Business Development and Marketing at the leading accountancy firm Kreston Reeves. Here, he talks to David Eaton-Jones and Jeremy Ford in preparing for retirement –...

Meet Leonard – the AI agent that is changing professional services marketing

Imagine a marketing assistant, always working and always looking at how to best optimise business development opportunities and activity. In this interview, The Professionals meets Leonard, an AI marketing assistant developed by Legal Engine. Unlike other AI tools, Leonard...

Lost before Hello – The Silent Referrals That Slip Away

Guest article: Mary Cloonan, Marketing Clever When someone hears your name and goes looking, your profile should reflect the trust you have just been given. What they find should build confidence, not raise questions, because we don’t know about the...

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