Guest article: Matt Baldwin, Coast
A recurring PR theme is the demise of the press release.
Every couple of years, media and PR commentators will boldly claim the press release is dead – ignored by journalists with bulging email inboxes, used...
Guest article: Matt Baldwin, Coast
PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.
But those very qualities that once signalled professionalism are...
Guest article: Matt Baldwin, Coast
How often do PR and comms teams get involved in their firm’s client listening programmes?
It seems - at least according to our very unscientific poll of a few client listening specialists – not often, if...
