Selling into professional services isn’t like flogging t-shirts. The buyer isn’t driven by impulse, and there’s no “add to basket” moment. Instead, you’re working across layered decision-making units, opaque procurement processes, and long timelines where trust matters more than...
At Google’s latest showcase – Marketing Live 2025 – the tech giant laid out a future that isn’t just about better ads or sleeker tools. It’s about a fundamental shift in how we interact with the digital world, driven...
Meridian West, a leading insight consultancy specialising in the professional services and B2B sectors, today announced the rebranding of its AI-powered qualitative analysis platform, MeridianAI, to CoreClarity. This strategic rebrand reflects the platform's expanded capabilities and positions it for...
