Guest article: Matt Baldwin, Coast
A recurring PR theme is the demise of the press release.
Every couple of years, media and PR commentators will boldly claim the press release is dead – ignored by journalists with bulging email inboxes, used...
Guest article: Matt Baldwin, Coast
PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.
But those very qualities that once signalled professionalism are...
Guest article: Caitlin Roxburgh, The BD Consultancy
For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI).
The...
