Guest article: Matt Baldwin, Coast
PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected - and so too authenticity.
But those very qualities that once signalled professionalism are...
Guest article: Caitlin Roxburgh, The BD Consultancy
For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI).
The...
Guest article: Matt Baldwin, Coast
How often do PR and comms teams get involved in their firm’s client listening programmes?
It seems - at least according to our very unscientific poll of a few client listening specialists – not often, if...
