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Client experience – the buzzword of 2022

The client or customer experience has always been at the heart of good business and marketing. But in the last few years, as we accelerated into an all-digital world, it has become absolutely essential to make a...

Is B Corp over before it has started in the legal sector?

Mishcon de Reya is to drop its B Corp status. Helen Foord looks at what this means for the legal sector and professional services firms exploring the B Corp route. In early March, and...

Professional Services Branding: retaining a creative agency

To successfully compete, brands must be both creative and disciplined about how they present themselves.

Brand, branding or brand identity…

You know you need to invest in your brand identity and build awareness. But it can be a minefield, so where do you start? We talk about brand, branding and brand identity every day...

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