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The Consultants

The importance of strategic marketing planning

Marketing strategy is your roadmap, says Paul Rees. Don't start your marketing journey without first having a clear strategy. When I speak with professional services firms there seems to be some common challenges around what approach to take to effectively...

In-house and agency: Getting the most out of working together

In-house teams often need extra resource through the support of an agency or consultant. Providing a clear understanding of the requirement and your brand will help ensure the relationship gets off to a good start and leads to the...

Let’s get ‘purpose’ right

“That’s the real role of purpose for most big corporations: a giant, magical distraction that allows you to pull the fat, fiscal rabbit from the hat, while everyone is looking at your beautiful brand purpose standing next to you.” Who...

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