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The Consultants

The Consultants

Mastering the art of LinkedIn for professional services

Richard Silbermann - 0
LinkedIn has around 800 million users across the globe, and over 57 million listed companies. With this in mind, it’s an invaluable resource for every single business to utilise and is one of the top social networks.
The Consultants

What your clients want – new research from the Law Firm Marketing Club

Matt Baldwin - 0
Every year client research is conducted by the Law Firm Marketing Club to help law firm partners and marketers understand how clients decide who to engage. CEO Clare Fanner shares its findings. Before asking...
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The Consultants

How brand (not branding) might help law firms

Matt Baldwin - 0
Just because ‘brand’ is the first syllable of ‘branding’, that doesn’t mean they’re the same thing. In fact, they’re quite different. The ‘brand’ part should be done before the ‘ing’ part is even considered, otherwise everyone will...
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The Consultants

Why ‘purpose’ might not be the marketing department’s friend

Matt Baldwin - 0
At a recent conference, the panel chairman declared that “purpose has been hijacked by marketing departments”. You could hear half the audience bristle. My neighbour’s knuckles turned white, and a few people crossed their legs. A raw...
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POPULAR POSTS

The future of the office and what that means for BD teams

The Management Matt Baldwin - 0
First appearing some 5,000 years ago in ancient Rome, the office is an enduring aspect of society, surviving revolution, technology and even...
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Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
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