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The Innovators

South meets north in bold collaboration providing outsourced marketing to professional services firms

Two leading marketing agencies – one based in the South and the other in the North – have announced a dynamic new partnership designed to bring top-notch marketing strategy and services to firms across the UK. This unique collaboration between...

B2B Pricing: Why It’s Time for Change

It’s time for professional services firms to adopt deliverable-based pricing, says Tracey Shirtcliff. Pricing is an integral part of any business – but it’s complicated. That’s why most B2C companies place such emphasis on it, making pricing a pivotal part...

Feedback for growth: Mastering the ‘be brief – debrief’ method

Receiving feedback whether in work or your personal life can be challenging. But, says Beverly Landais, it is essential for growth and the structured ‘be brief – debrief’ method can make it easier. The ability to learn new skills, maintain...

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