Global law firm Clifford Chance has unveiled a refresh if its brand, underscoring its commitment ‘to creating advantage for clients’, as their trusted legal and strategic partner.
This brand refresh is integral to the firm’s ongoing transformation and global growth strategy. It serves to reinforce what clients value most about working with Clifford Chance.
Charles Adams, Global Managing Partner of Clifford Chance, said: “Creating advantage for our clients drives everything we do. We’re here to bring them innovative solutions to unlock opportunities and achieve outcomes that help them move faster and with greater confidence.”
He added: “We’re not changing the legacy that defines who we are – premium quality, multi-product, and a deeply connected global team – we are reaffirming it.”
A new brand visual identity launching today, features a modernised logo and a more simplified, premium design. This refreshed look reflects the firm’s leading global offering and the high-quality experience clients expect from Clifford Chance.