Content marketing has been one of the cornerstones of professional services marketing for decades. The Covid pandemic and the resulting absence of in-person events has seen content explode into client inboxes leaving many firms looking to adopt a more strategic. But what does a good content programme look like?
Matthew Magee, Head of Digital Content at Pinsent Masons and responsible for its Out-Law platform joins The Professionals to discuss content marketing best practice.
In this interview, Matthew introduces the Out-Law platform, shares his thoughts on what a good content programme looks like, explains who is best-placed to lead content marketing programmes and offers advice on how to manage relationships with partners and subject matter experts.