Thought leadership is changing. Professional services firms are adopting a more agile approach to thought leadership campaigns and new ways to engage clients.
In this video, The Professionals goes face to face with Ben Kent and Jonathan Litterick from Meridian West to discuss the explosion of thought leadership and content marketing from professional services firms.
We ask whether law and accountancy firm clients are being over-marketed to, how thought leadership outputs are changing, the themes that are hitting home, and how dashboards can deliver truly personal thought leadership.