Home The Influencers The Consultants Face to Face with Ben Kent and Jonathan Litterick

Face to Face with Ben Kent and Jonathan Litterick

Thought leadership is changing. Professional services firms are adopting a more agile approach to thought leadership campaigns and new ways to engage clients.

In this video, The Professionals goes face to face with Ben Kent and Jonathan Litterick from Meridian West to discuss the explosion of thought leadership and content marketing from professional services firms.

We ask whether law and accountancy firm clients are being over-marketed to, how thought leadership outputs are changing, the themes that are hitting home, and how dashboards can deliver truly personal thought leadership.

Matt Baldwin
Co-founder – Coast Communications

Related articles

Grant Thornton – The power behind the client voice

Client listening programmes have the potential to create long-lasting cultural change. At Grant Thornton, the client voice is central to the firm’s...

Kreston Reeves achieves B Corp certification

Accountants, business and wealth advisers Kreston Reeves has today announced that it has achieved B Corp status. It is...

The Professionals Newsletter