Home The Heroes BD Heroes Face to Face with Leor Franks

Face to Face with Leor Franks

Leor Franks is one of the marketing heavyweights having worked with the world’s largest and most dynamic professional services firms.

The Professionals caught up with Leor to discuss how marketers can audit the current state of their business to help them make better decisions on the development of marketing planning and objectives.

Leor’s practical client-centric four-step model, called the Favourability Journey, will help marketer build better marketing strategies.

This interview will help marketers starting in a new role, reinvigorating post-COVID market strategies, and in 2021 planning.

Matt Baldwin
Co-founder – Coast Communications

Related articles

Getting into a rut with your clients is good for business

In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a...

Time for a fresh look at apprenticeships – says an award winner who did just that

Recruitment of graduate trainees has been the accepted route into professional services for several decades, but disillusionment has grown on both sides.

The Professionals Newsletter