The automation of everyday marketing and business development tasks can help free up time to focus on those that add value. But do not be tempted to automate everything. The human touch remains vital, says Will McLaughlin, Business Development Manager for South East Asia at ZICO Law and founder of the BD Roundtable.
The Professionals goes face to face with Will to discuss:
– those tasks that can be automated;
– The technology and tools available;
– Where to turn for information on BD automation; and
– The tasks that need the human touch.