Award-winning top 10 London accountancy firm haysmacintyre has unveiled a new name and new brand. A nod to how the firm’s clients and people refer to it, the firm will be called HaysMac with a modern identity emphasising its progressive and unique approach in the accountancy, audit and tax sector.
The firm’s rebrand elevates three core values: For Business, For People, and For Good – mirroring HaysMac’s enduring commitment to all of its clients and their best interests, as well as the factors that make it a successful business: empowering its people and championing positive impact.
With a broad range of business clients and private clients, HaysMac delivers dedicated and specialist support for all its clients, bolstered by intimate sector and market knowledge to help them tackle any challenge head on.
The new brand also honours HaysMac’s growth trajectory and positive impact: the firm is constantly championing its people throughout their career journeys whilst challenging the status quo in the sector. In the last five years, the firm’s revenue has risen 81%, while headcount has grown 60%, with four new additions to the partnership in 2024.
HaysMac’s continued commitment to nurturing its people – from home grown talent to lateral hires – and ensuring a progressive working environment for all has also seen the firm recognised as one of The Sunday Times Best Places to Work 2024, and a LinkedIn Top 15 Midsize Company in the UK to Work for.
Commenting on HaysMac’s new brand identity, Natasha Frangos, Managing Partner, said: “We’re excited to be unveiling our new name and new look. At its core HaysMac is a different kind of accountancy firm; a friendly face offering exceptional tax advice and financial know-how, with specialist sector expertise at every level.
“We are proud of the organic growth and evolution that the firm has achieved in recent years, and it’s time for a fresh identity to reflect better the modern, client-centric, innovative and collaborative principles we place at our core. Our three pillars – For Business. For People. For Good – have shaped and continue to drive our focus, reaffirming that our clients’ success, the empowerment of our people, and our long-term positive impact are at the heart of what we do.”
“As with many sectors, accountancy is on the cusp of significant change and upheaval, so we’re proud to be in the strong position that we are. Change – whether market developments or new technologies – brings significant opportunities and with our new identity signalling our next phase, HaysMac is energised by the prospect and ready to take this on.”
Check out the new brand identity at www.haysmac.com.