International brand consultancy Industry has partnered with Omny to deliver a comprehensive rebrand that unites multiple specialist services (HR, legal, benefits, and health & safety) under one cohesive, people-first identity.
Omny was formed by bringing together a group of expert-led businesses, each with a strong reputation in its field. The challenge was to create a single, unified brand that retained the depth of expertise across each service line while clearly presenting a shared vision for the future of workplace support.
The result is a bold, confident brand that challenges sector conventions and places people at the centre of business success.
Industry led the transformation across every touchpoint; developing the name, brand strategy, messaging framework, visual identity, brand guidelines and a modular, scalable website.
Inspired by “omni,” the name Omny reflects the organisation’s always-on, all-in approach to supporting businesses at every stage of growth. The new visual identity breaks away from the muted tones often seen in the sector, using deep teals, rich purples and dynamic design elements to communicate energy, clarity, and capability.
The new website reinforces this clarity with a user-first experience that simplifies access to services, whether clients need support in HR, legal, benefits, or health & safety. It’s structured around real business needs, designed to make complex workforce challenges feel manageable and actionable. Internally, the brand has provided a renewed sense of purpose and alignment across teams.
Externally, it presents Omny as a modern partner for organisations that want to create workplaces where people and performance thrive.
Ian Beaumont, CEO of Omny, said: “Bringing together several specialist businesses into a single brand was a real challenge. Each had its own strengths, culture and ways of working. Industry helped us cut through that complexity. They didn’t just give us a name and identity; they helped us define a unified brand proposition that brought everything together under one clear, compelling vision. The new brand feels bold, human and future-facing, and that resonates just as strongly with our people as it does with our clients.”
Maud Rousseau, Group Marketing Director at Omny, added: “From the outset, we knew we needed more than a name: we needed a brand that would connect our internal teams and resonate with our clients. Industry brought that to life with clarity, creativity and genuine partnership. They created a vibrant, cohesive identity that reflects the energy of our people and the breadth of what we offer.”
Sholto Lindsay-Smith, Director at Industry, concluded: “Omny is a brilliant example of how brand strategy can unlock real business momentum. This strategic transformation unites specialist businesses under one powerful brand. We helped align diverse teams around a shared proposition and built a brand that makes a strong, human statement in a sector often defined by neutrality. It’s people-first, practical, and built to grow.”