Marketing and directory consultants Kidd Aitken has appointed Sadie Baron as a non-executive director
to help drive innovation, operational excellence and long-term growth.
Sadie has held senior chief marketing officer roles for several high profile law firms including Reed Smith, TLT and Eversheds Sutherland.
Welcoming Sadie, Director Jacob Aitken said: “We are looking forward to working with Sadie and benefiting from her insight, expertise and experience. It’s an exciting time, particularly in the world of legal directories, so I can’t wait to see what this year holds.”
Director Daniel Kidd adds: “it’s wonderful to bring on board such a highly regarded and talented legal marketing specialist. Sadie will be key to shaping our future and delivering exceptional value to our clients.”
Sadie is excited to become a part of the Kidd Aitken team, saying: “First and foremost, I have deep respect for the team at Kidd Aitken – many of whom I’ve known and admired for years. Beyond the personal connections, I’m energised by the evolving landscape of legal directories. It’s a space undergoing rapid transformation, and I believe my experience as a CMO positions me to contribute meaningfully to the firm’s strategic direction as it navigates this change.”