Momentum ITSMA has announced the acquisition of thought leadership firm Grist.
Momentum ITSMA helps clients build go-to-market teams, optimise strategic accounts, and gain greater market share. By incorporating Grist’s expertise in research-driven thought leadership programs, Momentum ITSMA will now complement its existing consulting, research and learning services that share a single purpose – to help ambitious clients achieve market-beating revenue growth.
Alisha Lyndon, CEO of Momentum ITSMA said: “Thought leadership is critical to gaining market share – our recent research shows that nearly 7 in 10 C-level executives say they are more likely to do business with a provider if they are impressed with their thought leadership. With the expertise of the team at Grist, we can continue to ensure our clients raise the bar and outperform their competitors.”
The Grist team will continue to design research-based thought leadership programs and enable thought leadership teams, as well as helping Momentum ITSMA clients embed robust and distinctive thought leadership for strategic accounts.
Grist is a leading thought-leadership provider, serving financial services, professional services, and technology sectors. Its team brings deep editorial heritage gained with The Economist and Financial Times – which has helped them deliver high-profile thought leadership programs for leading firms such as RBS International, Herbert Smith Freehills and Trustpilot.
Mark Wellings and Andrew Rogerson, co-founders of Grist, told The Professionals: “We believe thought leadership is a means to an end, not an end in itself – and that end-goal is growth. Joining forces with Momentum ITSMA allows us to position thought leadership in the broader context of strategic planning, client engagement and revenue growth. For Grist clients, we can now provide a greater range of services and benefits, and for Momentum ITSMA’s clients we offer a new tool to help them achieve their account-based marketing growth ambitions.