Top South West accountants firm PKF Francis Clark has revealed a new brand identity. Its brand transformation, which includes a revamped logo and modernised visual elements, is designed to make the brand more accessible and inclusive.
Launched on 5 November, the brand goes beyond aesthetics. It embodies PKF Francis Clark’s commitment to accessibility, ensuring that their communications are engaging and usable by everyone, including the 20% of the population with visual, motor, hearing or neurodiverse conditions.
Key improvements include:
– Thoughtful use of colours and contrasts
– Increased font sizes from 10 to 12
– Adoption of accessible fonts – Aptos and Poppins
– Documents formatted for screen reading software
– A style guide for consistent, inclusive language
– Enhanced website navigation for easier access to information
This rebranding aligns PKF Francis Clark with the PKF global network, ensuring a unified and recognisable brand experience worldwide. Clients will benefit from the combination of global reach and local expertise, receiving high-quality, personalised service no matter where they are.
Mandy Reynolds, chief marketing officer, told The Professionals: “Our new brand identity is a testament to our dedication to accessibility and inclusivity. Creating a brand that everyone can engage with is not just a design choice, it’s a fundamental aspect of who we are. Accessibility ensures that we can connect with all our clients and stakeholders, providing them with the best possible experience.”
This rebranding is part of a broader commitment to enhancing environmental, social, and governance (ESG) credentials, with future initiatives aimed at reducing the firm’s carbon footprint.