PSM – The ProfessionalsInside the Professional Services Market

Guest article: Joanna Gaudoin, Inside Out Image Many law firms have only a small number of fee earners involved in business development, usually partners and even then, potentially not all partners. This has become the case for several reasons:-- Partners have...

Leading national consumer law firm Simpson Millar has appointed Esther Ralston as its new Head of Business Development, as it continues to strengthen its growth strategy and expand its national presence. With more than 15 years’ experience in senior business...

Guest article: Paul Croxton, Ascend Studio Think of the brands you love the most. The ones that feel like they speak directly to you. The ones you follow, talk about and trust instinctively. Now ask yourself how many of them...

With 4,000 attendees and 300+ speakers, Legal Tech Talk hit London on 26 and 27 June. Graham Archbold was there. At one estimate, there are currently 505 Gen AI solutions vying for the attention of buyers and sellers of legal....

A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that...

Selling into professional services isn’t like flogging t-shirts. The buyer isn’t driven by impulse, and there’s no “add to basket” moment. Instead, you’re working across layered decision-making units, opaque procurement processes, and long timelines where trust matters more than...

Ellisons has announced the appointment of Sarah Humphryes as Business Development Manager, marking the latest strategic investment in the firm’s growing marketing and business development capability. Sarah previously led the Marketing Team at Birkett Long, where she oversaw firmwide communications, PR,...

Too many professional services firms are making a critical mistake. When uncertainty hits, they double down on data analysis – gravitating towards what feels concrete and measurable. I get it. But here's the problem: data only tells us where we've...

HLB has announced a new dedicated member experience (MX) function, designed to build and enhance its MX capability across the global network of independent professional services firms. The strategic initiative aims to lead and enhance the membership experience, promoting...

Let’s face it: marketing in the legal world isn’t exactly a walk in the park. Between regulatory compliance, sceptical lawyers and niche clientele, it can feel like you're constantly pitching uphill. But no matter how uphill it gets, there’s...