PSM – The ProfessionalsInside the Professional Services Market

Sholto Lindsay-Smith at brand agency Industry offers eight reasons you might want to think about a rebrand. Brand building is a strategic endeavour. It requires alignment of business strategy, capability, marketing effort and customer experience to build a distinctive reputation...

The language we use is powerful. It frames our thinking and encourages beliefs that may or may not always be helpful to us or others. Here, Beverly Landais explores Appreciative Inquiry as a technique to help you deal with the challenges...

Accountants and business advisers James Cowper Kreston has today announced the appointment of Marketing and Business Development Director, Andy Cowie (pictured), to Partner with effect from 1 May 2024. The appointment follows a prolonged period of growth and development at...

Delivering and measuring the impact of a BD coaching programme representing a critical juncture where strategy meets action writes Ben Paul of The BD Ladder. After securing senior buy-in, crafting personalised BD Client Action plans, and identifying the right individuals...

Multinational law firm Pinsent Masons has appointed energy partner Melanie Grimmitt as head of the firm’s new Clients and Markets Group as it seeks to accelerate its multinational sector-led approach in the wake of rapid global expansion. Following a period...

HLB, the global network of independent advisory and accountancy firms, has launched its new network strategy, Innovative People, Brighter Futures, outlining key priorities and objectives for the period spanning 2024 to 2027. This plan not only integrates organisational capabilities but also...

Experienced and passionate consultant Susanne Pugsley lifts the lid on consulting to professional services firms and shares some hard-won advice. The generosity you extend to your peers and suppliers over your years in-house will stand you in far greater stead...

Tapping into artificial intelligence (AI) capabilities can be a powerful tool for content creators. However, it is a skill that needs to be honed and requires the correct prompts to allow AI to help produce content that delivers value...

Cripps, a top 100 UK law firm, has achieved B Corp™ certification, marking a significant milestone in its ongoing commitment to making a positive and lasting difference for its clients, people, communities and planet. B Corp certification is a global...

Top 100 law firm Moore Barlow has appointed Michelle Wheeler to the role of Chief Marketing Officer.  Based in Southampton, Michelle will lead the firm's business development, marketing and communications function across all London and regional offices.   Michelle brings a strong...