PSM – The ProfessionalsInside the Professional Services Market

Reflection is essential to our learning and growth. When we reflect on our experiences, we can learn from our mistakes, identify strengths and weaknesses, and develop new approaches to problem-solving, writes Beverly Landais. The SOAP model is a powerful tool to...

National law firm Browne Jacobson has appointed Henrietta Scott as its new Head of Marketing. Scott joined the firm in August 2023 to lead its 30-strong marketing and business development team and to bring Browne Jacobson’s brand positioning to life.  “This...

Boodle Hatfield's marketing team is up for a prestigious Legal Business award following a standout campaign celebrating its remarkable 300-year anniversary celebrations. The firm has been nominated for Marketing Initiative of the Year and Private Client Team of the...

With economic downturns, the rise of AI, the proliferation of online meetings, and the increasing and ever-changing nature of competitors there’s a huge amount happening in the professional services sector. There is, writes The BD Ladder’s Ben Paul, a...

Who will win the generative AI race and what does it mean for client listening? Paul Roberts of MyCustomerLens looks for answers. The marketing world is littered with examples of corporate battles being waged between rival providers, seeking market dominance...

After becoming the fastest-growing social media platform and reaching 100 million users 12 times faster than ChatGPT and 55 times faster than TikTok, Meta`s Threads has seen its user growth significantly slow in the past weeks. According to data from AltIndex.com,...

Totum has secured B Corp accreditation, reflecting its longstanding and continuing commitment to make a positive difference to the world. The achievement as made as the firm marked its 20th anniversary. B Corp Certification designates a business as meeting high...

HelenSquared, a legal marketing joint venture between Helen Burness and Helen Foord, is growing its team of experienced legal marketers.  Michelle Clement has recently joined the team as Marketing Manager from her role as Digital Marketing Manager at Shepherd and...

It’s a busy summer ahead for the Serle Court’s business development and marketing team, writes Shana Garioch and Charlotte Davidson. Announcements Serle Court is heading for a busy summer with many events, awards, and announcements on the way. This month alone,...

Legal Growth Geek, a new conference for mid-market law firms, descended on London’s Shoreditch on 7 June. Jennifer Budd, a marketing apprentice at Consortium More Than Marketing was there. "At this year’s Legal Growth Geek we were being urged to...