PSM – The ProfessionalsInside the Professional Services Market

Google Analytics 4 (GA4) is live, and there is no escaping it if you are a professional services firm looking to get the most out of its digital marketing and analytics, writes Jamie Stevens, Head of SEO at Conscious...

Client listening is a vital part of professional services marketing. But don’t forget to listen to your suppliers, referrers and your own team, says Anna Lake. I don’t need to tell you that listening to your clients is a valuable...

When a law firm’s client relationship program becomes overly expansive and complex, it can turn into a source of frustration and lead to a perception that the program is ineffective, writes Siew Fong. By adopting a proactive mindset and...

Microsoft is on the brink of providing 345 million people with Generative AI tools that will forever change the way we work and interact with information. It may be as impactful as search, social media and, perhaps, the internet,...

Typography plays an important role in designing a professional services logo. It helps convey a brand’s identity, values, and message effectively. Here are some key reasons why typography is crucial in logo design for professional services: Brand Identity Typography is a...

Professional services firms need to balance the personal brand of its star talent with the corporate brand, writes Matthew Rowe, Head of Marketing at Rickard Luckin. Professional services marketers were traditionally employed to market the firm. The individual lawyer or...

Reflection is essential to our learning and growth. When we reflect on our experiences, we can learn from our mistakes, identify strengths and weaknesses, and develop new approaches to problem-solving, writes Beverly Landais. The SOAP model is a powerful tool to...

National law firm Browne Jacobson has appointed Henrietta Scott as its new Head of Marketing. Scott joined the firm in August 2023 to lead its 30-strong marketing and business development team and to bring Browne Jacobson’s brand positioning to life.  “This...

Boodle Hatfield's marketing team is up for a prestigious Legal Business award following a standout campaign celebrating its remarkable 300-year anniversary celebrations. The firm has been nominated for Marketing Initiative of the Year and Private Client Team of the...

With economic downturns, the rise of AI, the proliferation of online meetings, and the increasing and ever-changing nature of competitors there’s a huge amount happening in the professional services sector. There is, writes The BD Ladder’s Ben Paul, a...