Quick and dirty – a new approach for sustainable thought leadership

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Guest article: Matt Baldwin, Coast Communications Quick and dirty is not generally a good thing. On a construction site or renovating a home, quick and dirty would rightly raise concerns, so too a trip to the dentist. Clients might want...

Don’t retire – re-boot

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Guest article: Andrew Pincott In 2021, Andrew Pincott ‘retired’ from his role as Director of Business Development and Marketing at the leading accountancy firm Kreston Reeves. Here, he talks to David Eaton-Jones and Jeremy Ford in preparing for retirement –...

A quick guide to the Chambers High Net Worth Guide –...

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Guest article: Donata Caira, ELE It’s easy to think the Chambers High Net Worth (HNW) Guide is only for tax, trusts, or family lawyers. But it’s far broader (and far more valuable) than many realise. The guide is read by intermediaries,...

Clifford Chance unveils refreshed brand

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Global law firm Clifford Chance has unveiled a refresh if its brand, underscoring its commitment 'to creating advantage for clients', as their trusted legal and strategic partner. This brand refresh is integral to the firm's ongoing transformation and global growth...

Press cuttings ‘all the way’

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Guest article: Matt Baldwin, Coast Who has the best burgers on the high street? In a very unscientific survey (our kids), Five Guys wins hands down. The ‘build your own’ burger and its fries are a clear, if expensive, winner. Credit...

Accountants Albert Goodman sponsor iconic Bristol International Balloon Fiesta

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The iconic Bristol International Balloon Fiesta is a free to attend, three-day event that celebrates the city and its heritage links to the remarkable world of hot air ballooning. The rolling hills of Ashton Court on the outskirts of the...

Made to measure

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Guest article: Matt Baldwin, Coast Communications How do you measure PR activity? It’s an age-old question that has bugged the PR industry for as long as anyone can remember. Because it is challenging, many PRs adopt vanity metrics that are tied to...

14OhFour launches Lumina: AI-powered event content assistant for law firms

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Legal marketing and technology agency 14OhFour has announced the launch of Lumina, an AI-powered tool designed to help law firm events, marketing and business development teams create compelling event content in seconds. Law firms invest a significant amount of time...

Meet Leonard – the AI agent that is changing professional services...

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Imagine a marketing assistant, always working and always looking at how to best optimise business development opportunities and activity. In this interview, The Professionals meets Leonard, an AI marketing assistant developed by Legal Engine. Unlike other AI tools, Leonard...

Lost before Hello – The Silent Referrals That Slip Away

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Guest article: Mary Cloonan, Marketing Clever When someone hears your name and goes looking, your profile should reflect the trust you have just been given. What they find should build confidence, not raise questions, because we don’t know about the...

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AI, Authenticity and the Future of LinkedIn for Professionals

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Guest article: Bernard Savage, Size 10½ Boots When I first started helping lawyers, accountants and advisers grow their practices, LinkedIn was little more than a digital CV. Fast forward to 2025 and it’s become the most powerful business development...

The fame game