The Building Blocks of a Business Development Culture: Creating a Focused...

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Guest article: Joanna Gaudoin, ClientWise In many law firms, business development isn't coordinated. A handful of individuals may be naturally strong at building relationships and generating work, but they often operate on their own rather than as part of a...

Building thought leaders

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Guest article: Matt Baldwin, Coast Professional services firms have been quick to embrace thought leadership, and with great effect.  It is a terrific way for a firm to put a stake in the ground on an issue, show original thinking, strengthen...

AI, Authenticity and the Future of LinkedIn for Professionals

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Guest article: Bernard Savage, Size 10½ Boots When I first started helping lawyers, accountants and advisers grow their practices, LinkedIn was little more than a digital CV. Fast forward to 2025 and it’s become the most powerful business development...

The fame game

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Gues article: Matt Baldwin, Coast Communications Is your firm or practice a ‘best kept secret’? This is not a badge of honour – it is a serious business problem. Clients can't buy from you if they don't know you exist. At any...

Helping lateral hires succeed: The crucial role of marketing and BD

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Guest article: Samantha Roberts, The Results Consultancy For many professional services firms, lateral partner recruitment has become a central element of growth strategy. The rationale is clear: attract high-performing individuals with established networks and you can accelerate market share, revenue...

Marketing Agency …Gasp! launches ‘no-nonsense’ guide to help professional services firms...

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Marketing a law firm is notoriously hard work. Partner-led structures, risk-averse cultures, and time-poor fee earners make it a sector where glossy “big ideas” and off-the-shelf campaigns rarely survive contact with reality. That’s why …Gasp!, the independent marketing agency...

UK firms top responsible business index as US firms regress

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UK law firms have continued to scale up responsible business activity in the past year, topping an annual index that sees them continue to outperform US counterparts. While scores for the UK top 100 were up 12% on 2024, the...

Kidd Aitken welcomes Sadie Baron as a Non-Executive Director

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Marketing and directory consultants Kidd Aitken has appointed Sadie Baron as a non-executive directorto help drive innovation, operational excellence and long-term growth. Sadie has held senior chief marketing officer roles for several high profile law firms including Reed Smith, TLT...

Clare Quinn-Waters joins Edwin Coe as Chief Growth Officer

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Edwin Coe has announced the appointment of Clare Quinn-Waters in the newly created role of Chief Growth Officer. Clare joins the firm’s Management team and will be instrumental in driving strategic growth initiatives across the practice. Clare brings a wealth...

Budget Rockstars

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Guest article: Matt Baldwin, Coast Wednesday 26 November 2025.  It’s a date that is driving speculation, commentary, predictions and, at least if you read the Express, Mail or Telegraph, the end of civilisation as we know it.  Even left-leaning media outlets are warning of dire consequences,...

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GEO: Why Law Firms Can’t Afford to Ignore the Next Frontier...

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Guest article: Alistair Banks and Joe Caley, Optix Solutions For more than two decades, law firms have been told the same story: optimise your website for Google, climb the rankings, and you’ll win new business. Search Engine Optimisation (SEO) became...

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