PSM – The ProfessionalsInside the Professional Services Market

Professional services firms are adopting a more sophisticated approach to branding, with a shift away from the more formal, corporate aesthetics in favour of fresh, consumer-friendly design styles, says James Packer. Inspired by consumer brand trends, companies are embracing contemporary...

Global law firm Reed Smith has appointed Gillian Ward, a senior leader with nearly two decades in C-level roles in law firms, as chief marketing and business development officer, a role that has been redefined to reflect the firm’s...

What does ESG have to do with client care? Donata Caira at a strategic Content agency ELE argues it should be the beating heart of culture and approach. There are four elephants in the room when it comes to talking to legal businesses...

HLB, the global advisory and professional services network, has released its Survey of Business Leaders 2025. The research highlights how organisations have a dual focus on embracing technological advances while simultaneously investing in their people to optimise operations and sustain...

Many professional services firms continue to rely on a small group of clients for repeat work and the occasional referral from those clients and close intermediaries. However, if a firm wants to be serious about profitable revenue growth, a well-structured...

Are your events memorable and driving change? If not, its time for professional services firms to put clients and delegates first, argues  Evie Manuel, Commercial Director at EC. Events have long been a vital pillar of the professional services industry,...

New research by Industry, an international brand consultancy firm, reveals a growing generational divide in the UK accounting sector, with a stark contrast in workplace priorities between recent graduates and experienced professionals.  Key findings from the survey- 65% of graduates rank...

New research from MyCustomerLens has revealed five trends that are transforming how law firms gather and leverage client insights. These trends are evolving how firms large and small manage relationships, find new business, and differentiate their brand. According to the...

It’s Friday and time to celebrate your achievements. Congratulations to those who have started this week with a promotion and a new job. You are The Professionals. The Canadian law firm Stikeman Elliott has appointed Emily Pace is Director of...

With AI set to further revolutionise the business world and beyond in 2025, soft skills could be your superpower. Andy Cullwick, director of marketing at First4Lawyers, explains why. You’ve heard of AI but how’s your EQ? That’s emotional quotient or intelligence for...