TV and radio advertising: Is it time to change the channel?
As digital marketing continues to grow in popularity, are traditional channels still worth the investment for law firms? Andy Cullwick, director of marketing at First4Lawyers, explains why there may be life in the old dog yet.
In the current cost-of-living crisis, we’re...
Thought Leadership: Are you missing a trick?
Poor design will hold back carefully planned thought leadership campaigns, says Brand Remedy’s Richard Silbermann.
Thought leadership has become an important differentiator for professional services firms looking to establish themselves as industry experts.
Well-researched thought leadership helps build credibility, fosters trust...
You are The Professionals – Friday Moves
After an August break, Friday Moves returns. Here we celebrate your promotions, achievements and new roles. Congratulations to you all. And do get in touch if you want to appear in next week’s Friday Moves.
Dentons has appointed Laura Syrett...
Hogan Lovells reaffirms client commitment with the launch of new brand...
Global law firm Hogan Lovells has reaffirmed its client commitment with the launch of new brand promise – Vital for Change – recognising the firm’s unique role in helping clients to make transformative change in their sectors.
Commenting on the...
Understanding brand guardianship: The creative agency role
In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann.
A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....
Twenty Essex appoints new Asia-Pacific BD head
Commercial barristers Twenty Essex has appointed Katie-Beth Jones has its Head of Business Development for the Asia-Pacific region. She will be based in its Singapore office.
Katie-Beth brings over a decade of experience in commercial development in the region,...
From Boomers to Zoomers, how do you build a multi-generational employer...
A survey in July by brand consultants Industry highlights a significant generational shift in what recent graduates and established solicitors value in potential employers. Here Industry’s Sholto Lindsay-Smith explains what it means for professional services firms and their brand.
As...
Lawrence Stephens appoints new BD chief
London law firm Lawrence Stephens has appointed Daryl Atkinson as its new Head of Business Development and Marketing.
The appointment follows a period of strong growth for the London-based entrepreneurial and ambitious law firm.
Daryl, who joined the firm in June,...
Lawyers must become thought leaders to win battle for clients, research...
Lawyers must become thought leaders if they want to attract new clients, but firms are facing resistance, a new study shows.
Three quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...
Feeling Stuck? Design Your Happiness Through Experimentation
Do you ever feel like your life is on autopilot? Are you seeking ways to optimise your wellbeing and performance personally and professionally?
Beverly Landais explores the concept of life experimentation – a structured approach to testing new strategies for...
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You are The Professionals – Friday moves
It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week.
Keating Chambers has promoted Sarah Sutherland to Head of Marketing. Keating Chambers COO Alison Crosland said,...
