PSM – The ProfessionalsInside the Professional Services Market

Guest article: Jim Walton, Ascend Studio AI has moved from novelty to necessity in professional services. Law firms are generating thought leadership in seconds. Accountancy practices are automating insights from complex data. Management consultancies are producing reams of content to...

Kidd Aitken Legal Marketing, the directories consultancy, has launched Kidd Aitken Asia - a dedicated team supporting law firms based in Asia-Pacific. Kidd Aitken Asia will operate out of a new Shanghai office led by Dennis Li, former Head...

Guest article: Matt Baldwin, Coast AI is rapidly reshaping the way people find information – and traditional SEO is going with it. In its place a raft of bewildering acronyms has emerged – GEO, AIEO, LLMO – with the SEO crowd...

Leading legal directories consultancy and copywriting agency ELE has achieved Cyber Essentials Plus certification, setting a new standard for security in legal directories consultancy Cyber Essentials Plus is the highest level of the UK government-backed Cyber Essentials scheme. As the...

Guest article: Clare Fanner, Find. Get. Grow Let’s be honest, legal directory submissions are rarely anyone’s favourite job. Yet for many law firms, they’re essential for attracting new clients, referrals, and talent. So, I set out to discover what’s really...

Gues article: Vikki Bentwood, Legal Linchpin Last week, three different colleagues sent me variations on the same ChatGPT update. Each one with a single word: "Thoughts?" I didn't have thoughts. I had a growing sense that I was supposed to have...

Guest article: Matt Baldwin, Coast Politics has never been more interesting or precarious. In a week where the US president damned the BBC and frenzied speculation around what will undoubtedly be a challenging Autumn Budget, all ramped up by increasingly loud...

Guest article: Donata Caira, ELE Legal directory season always feels comfortably far away. Until suddenly it’s not. Good submissions don’t just happen, they’re planned, refined, and delivered on time. When Legal 500 runs a ‘Meet the editors’ session, it’s one of...

Guest article: Joanna Gaudoin, ClientWise In many law firms, business development isn't coordinated. A handful of individuals may be naturally strong at building relationships and generating work, but they often operate on their own rather than as part of a...

Guest article: Matt Baldwin, Coast Professional services firms have been quick to embrace thought leadership, and with great effect.  It is a terrific way for a firm to put a stake in the ground on an issue, show original thinking, strengthen...