You are The Professionals – Friday moves

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It’s Friday - lets celebrate The Professionals. Congratulations to those who have recently been promoted and started a new role. Slaughter and May has appointed Caroline Davies as its Head of Communications. She joins from Mayer Brown where she was...

Acuity Law launches My Digital Lawyer

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Acuity Law has launched My Digital Lawyer, a brand-new legal tech platform for businesses aimed at saving them time and money. My Digital Lawyer provides a range of digital tools and services, including cutting-edge automated document builder Document Assist, an...

TV and radio advertising: Is it time to change the channel?

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As digital marketing continues to grow in popularity, are traditional channels still worth the investment for law firms? Andy Cullwick, director of marketing at First4Lawyers, explains why there may be life in the old dog yet. In the current cost-of-living crisis, we’re...

Thought Leadership: Are you missing a trick?

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Poor design will hold back carefully planned thought leadership campaigns, says Brand Remedy’s Richard Silbermann. Thought leadership has become an important differentiator for professional services firms looking to establish themselves as industry experts. Well-researched thought leadership helps build credibility, fosters trust...

You are The Professionals – Friday Moves

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After an August break, Friday Moves returns. Here we celebrate your promotions, achievements and new roles. Congratulations to you all. And do get in touch if you want to appear in next week’s Friday Moves. Dentons has appointed Laura Syrett...

Hogan Lovells reaffirms client commitment with the launch of new brand...

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Global law firm Hogan Lovells has reaffirmed its client commitment with the launch of new brand promise – Vital for Change – recognising the firm’s unique role in helping clients to make transformative change in their sectors. Commenting on the...

Understanding brand guardianship: The creative agency role

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In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann. A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....

Twenty Essex appoints new Asia-Pacific BD head

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Commercial barristers Twenty Essex has appointed Katie-Beth Jones has its Head of Business Development for the Asia-Pacific region. She will be based in its Singapore office. Katie-Beth brings over a decade of experience in commercial development in the region,...

From Boomers to Zoomers, how do you build a multi-generational employer...

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A survey in July by brand consultants Industry highlights a significant generational shift in what recent graduates and established solicitors value in potential employers. Here Industry’s Sholto Lindsay-Smith explains what it means for professional services firms and their brand. As...

Lawrence Stephens appoints new BD chief

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London law firm Lawrence Stephens has appointed Daryl Atkinson as its new Head of Business Development and Marketing. The appointment follows a period of strong growth for the London-based entrepreneurial and ambitious law firm. Daryl, who joined the firm in June,...

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Right person, right ask

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Guest article: Matt Baldwin, Coast Communications There has long been a phrase used by professional services marketers to define their fee-earning colleagues – the finders, minders and grinders. It’s a crude way to describe those that win work, those that keep clients delighted...

Lost in translation

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