Ashfords appoints new Marketing & Client Development Director
National law firm Ashfords has appointed Sam Hunt as its new Marketing & Client Development Director, as it looks to future growth and the further development of its client service offer.
Sam is an experienced marketer having spent over 20...
Is it time for The Times to drop its Best Law...
The Times today (11 November) has taken a dig at the legal directories. In doing so, it highlights the weaknesses in its Best Law Firms list, says Matt Baldwin.
"In general, law firms are reluctant to talk to the press...
Post-Brexit, Post-Covid – ‘Your cheque’s in the post’
Now is the time to listen to clients in this post-present world, says Susanne Pugsley.
Every day my LinkedIn feed is full of posts talking about the ‘post’ world. But with the recent fuel crises, lack of basics from food...
Finding the right creative agency to support your in-house team
Brand creation isn’t something that happens overnight.
You might be able to create a logo or decide on your brand colours fairly quickly, but there are several key relationships that need to be continually fed in order to build and...
Brand Guardianship: The Importance of Looking After Your Brand
Your firm has, at last, completed a long-overdue rebrand.
You’ve invested significant resources, time, and budget into designing a professional brand that really reflects the business and supports your growth strategy. If done well, you will already have seen positive...
Is your Law Firm Lagging Behind? 5 Signs Your Brand Needs...
There’s no disputing that the world has drastically changed, particularly recently.
Every industry has felt the impact of the pandemic in its own way, and law is no exception.
The services your firm offers may have remained the same for years,...
Law firm Lodders promotes marketing specialist
Regional law firm Lodders has promoted marketing specialist Angela Howard to the role of marketing manager. The promotion follows a wake of ongoing growth and new client wins for the firm.
Angela joined Lodders’ marketing team, led by marketing director...
Hausfeld creates all-woman C-suite
Global litigation firm Hausfeld has created an all-woman C-suite following the appointment of Bridget Uebel to a new role as Global Chief Marketing Officer.
Bridget joins Global Chief Operating Officer, Catherine Gill, and Global Chief Financial Officer, Sue Huberty, to...
Preparing the next generation of lawyers for a career in private...
It is time for marketing and BD teams to step up and shape the law firm leaders of tomorrow, says Barbara Koenen-Geerdink.
Law school graduates have plenty of career options, but an obvious one is to join private practice and...
Demonstrating the value of marketing and business development – outputs versus...
Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value?
“It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel Kaffee in the 1990s film A...
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A new network for consultants working in professional services has arrived
The Consultants Club was launched (15 January) creating a network that will offer opportunities for consultants and professional services firms to collaborate, build and share knowledge.
Managed by PSM The Professionals, the Consultants Club recognises the growth, increased specialisation and growing importance...
