PSM – The ProfessionalsInside the Professional Services Market

March 2021 is B Corp month where the global community of over 4,000 registered B Corporations celebrates what it means to be a ‘better business’. Nick Misquitta, Senior BDM Manager at Bates Wells, the UK’s first B Corp law firm,...

The client development role in professional services firms is critical, particularly when a firm and its clients operate across multiple jurisdictions. it is a varied role touching on all aspects of marketing and business development whilst always being at...

Content marketing has been one of the cornerstones of professional services marketing for decades. The Covid pandemic and the resulting absence of in-person events has seen content explode into client inboxes leaving many firms looking to adopt a more...

Budget day is one of the big political set-pieces. It generates acres of press across all media and with that PR opportunities. Yet PR teams face considerable challenges on Budget day. Competition for share of voice is ferocious making it...

In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a fair volume of new clients too.  Or will they? If you’re not spending time talking to them, listening to...

Recruitment of graduate trainees has been the accepted route into professional services for several decades, but disillusionment has grown on both sides. Graduates often expect to start their career with a high lifestyle and a salary to offset university debts,...

Leor Franks is one of the marketing heavyweights having worked with the world's largest and most dynamic professional services firms. The Professionals caught up with Leor to discuss how marketers can audit the current state of their business to help...

In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen the firm’s Life Science practice at the heart of the industry’s response to COVID, leading the discussion...

Marketing and business development teams have never been under more under pressure. Every move is scrutinised, every penny counted and results matter. In a smaller firm, with limited resource and budget, there is no place to hide. It is time,...

The automation of everyday marketing and business development tasks can help free up time to focus on those that add value. But do not be tempted to automate everything. The human touch remains vital, says Will McLaughlin, Business Development...