PSM – The ProfessionalsInside the Professional Services Market

To successfully compete, brands must be both creative and disciplined about how they present themselves.

"Most video games, you build up toward the big, bad boss. And it's just a bigger, more powerful version of what you've been fighting all along in the game." - Jim Lee Dominic Ayres, author of How to advance your...

Lauren Brenton, Marketing Campaigns Assistant at Burgess Salmon and Totum Rising Star writes for The Professionals. The annual International Women’s Day celebrations began at Burges Salmon last week with the firm hosting a Break the Bias panel event for its...

Rickard Luckin has strengthened its marketing team following the key appointments of Matthew Rowe as Head of Marketing and Jasmin Bice as a Marketing Manager. Matthew brings over 20 years' experience to the firm and is an award-winning senior marketing...

Intuit QuickBooks – the global technology platform – has appointed today (10 March) marketing veteran Faith Wheller, formerly of Cisco, as its new UK Marketing Director. In her new role, Wheller will be responsible for an ambitious growth strategy for...

Venner Shipley’s clients say it is the friendly, down to earth approach and its strong reputation that stand the firm apart. Venner Shipley is one of the leading European intellectual property firms, with six offices in the UK and one...

The seminal work on pitching and tendering, Strategic tendering for professional services, is now in its second edition. Its author Tim Nightingale tells The Professionals what readers can expect. It seems to me that when you boil marketing and BD...

Natasha Heron is a Tax Manager at the accountants Hillier Hopkins. She is also the host of the Tax Able with Tash podcast. Tax Able with Tash started as a pandemic lockdown project to help business owners understand some...

You know you need to invest in your brand identity and build awareness. But it can be a minefield, so where do you start? We talk about brand, branding and brand identity every day so it’s very easy to conflate...

Client listening and client feedback programmes are valuable tools for professional services marketers. They are the bedrock that supports marketing and business development activity. They are also two very distinct activities. The Professionals is joined by Claire Rason, a director...