Ashurst appoints Chief Business Development Officer
Global law firm Ashurst has today (29 March) announced the appointment of Laura Nicholls as Chief Business Development Officer, based in London.
Laura has over 20 years' experience of strategic business development, gained in regional and global roles across Australia,...
Content is king, but media relations rules the roost
Content marketing has been one of the cornerstones of professional services marketing for decades. Sharing knowledge and providing insight has been the way law and accountancy firms look to capture client attention.
The Covid pandemic has seen content explode into...
Christine Baltas: Working from home – one year on
Christine Baltas started a new role as international market lead for real estate at Eversheds Sutherland just the UK entered its first lockdown in March 2020. She shares her love for the office.
Truth be told, I held off sharing...
Pinsent Masons Tops Law Firm Brand Index 2021
Senior in-house counsel have ranked multinational law firm Pinsent Masons their most favoured legal brand in the UK.
The Thomson Reuters UK Law Firm Brand Index is a global legal market study based on the views of over 400 senior...
Keep thought leadership agile, says Howard Kennedy
Law firm Howard Kennedy has launched a new thought leadership campaign that explores business agility.
It is a campaign that has had to flex too, says Rachel Orrett, Head of Marketing & Communications at Howard Kennedy and Andrew Walker at...
Build back better, says Bates Wells’ Nick Misquitta
March 2021 is B Corp month where the global community of over 4,000 registered B Corporations celebrates what it means to be a ‘better business’.
Nick Misquitta, Senior BDM Manager at Bates Wells, the UK’s first B Corp law firm,...
Client Development – Face-to-face with Dominic Ayres, Eversheds Sutherland
The client development role in professional services firms is critical, particularly when a firm and its clients operate across multiple jurisdictions. it is a varied role touching on all aspects of marketing and business development whilst always being at...
Content marketing – Face-to-face with Matthew Magee, Pinsent Masons
Content marketing has been one of the cornerstones of professional services marketing for decades. The Covid pandemic and the resulting absence of in-person events has seen content explode into client inboxes leaving many firms looking to adopt a more...
Budget Day – a PR challenge for law and accountancy firms
Budget day is one of the big political set-pieces. It generates acres of press across all media and with that PR opportunities.
Yet PR teams face considerable challenges on Budget day. Competition for share of voice is ferocious making it...
Getting into a rut with your clients is good for business
In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a fair volume of new clients too.
Or will they?
If you’re not spending time talking to them, listening to...
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A new network for consultants working in professional services has arrived
The Consultants Club was launched (15 January) creating a network that will offer opportunities for consultants and professional services firms to collaborate, build and share knowledge.
Managed by PSM The Professionals, the Consultants Club recognises the growth, increased specialisation and growing importance...
