Getting into a rut with your clients is good for business
In most services firms, a sizeable percentage of this year’s clients will be next year’s clients too. They will also recommend a fair volume of new clients too.
Or will they?
If you’re not spending time talking to them, listening to...
Time for a fresh look at apprenticeships – says an award...
Recruitment of graduate trainees has been the accepted route into professional services for several decades, but disillusionment has grown on both sides.
Graduates often expect to start their career with a high lifestyle and a salary to offset university debts,...
Face to Face with Leor Franks
Leor Franks is one of the marketing heavyweights having worked with the world's largest and most dynamic professional services firms.
The Professionals caught up with Leor to discuss how marketers can audit the current state of their business to help...
Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign
In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen the firm’s Life Science practice at the heart of the industry’s response to COVID, leading the discussion...
‘Time to go primal’
Marketing and business development teams have never been under more under pressure. Every move is scrutinised, every penny counted and results matter. In a smaller firm, with limited resource and budget, there is no place to hide.
It is time,...
Face to Face with Will McLaughlin
The automation of everyday marketing and business development tasks can help free up time to focus on those that add value. But do not be tempted to automate everything. The human touch remains vital, says Will McLaughlin, Business Development...
Thought leadership in 15 minutes – a masterclass from Meridian West...
The Professionals and Meridian West is holding a series of 15-minute thought leadership masterclasses. In this video, and with special guests Sasha Rodrigues, Alastair Beddow and Suzanne Snowden, we discuss:
- how to find the right themes for thought...
‘Never a better time to be a digital marketer’
Stuart Smith has been a driving force for law firm digital marketing over the last decade. In August this year, after spells at Winckworth Sherwood and Charles Russell Speechlys, he took on a new challenge – to transform the...
Online events show a more human side, says Mills & Reeve
Marketing events manager Leanne Loome has quite literally seen it all over the past six months, from a small home office fire breaking out, unintentionally shared lavatory breaks, many family pets, and even occasional nudity.
Apart from a few and...
Face to Face with Ben Kent and Jonathan Litterick
Thought leadership is changing. Professional services firms are adopting a more agile approach to thought leadership campaigns and new ways to engage clients.
In this video, The Professionals goes face to face with Ben Kent and Jonathan Litterick from...
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Inefficient Processes Hampering Recruitment in a Candidate-Short Market, Study Finds
When it comes to recruiting business services talent into law firms and wider professional services, high-calibre candidates are in limited supply. Yet firms are undermining their ability to fill business-critical positions due to inefficient and ineffective hiring processes, according...
