Developing a more distinctive brand

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Brand. Probably one of the most overused and misused terms in today’s business vocabulary. Yet, it is has never been more important. For professional services firms, like so many other service-based industries, business is changing, being disrupted by new technologies,...

Collyer Bristow – Individuality, creativity and collaboration

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One year ago, Collyer Bristow unveiled a new brand. For the firm that is known for its links to contemporary art, it didn’t disappoint. The Professionals caught up with Chris Wilsher, the firm’s Business Development & Marketing Director, to...

Ideas Drop – Zoe Bailey, BDO

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Creating the right mindset is critical if professional services firms are to drive and embrace innovation. BDO through a volunteer army of innovation builders and its Idea Drop platform is changing the way its 5,000 UK staff think and...

The money men – Ken Fowlie, Stowe Family Law

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Stowe Family Law is a dedicated family law firm with some 20 offices across the UK, primarily in the country’s wealthier towns and cities. Each office is run by the firm’s lawyers, who, in combination with its experienced management...

Redefining customer experience – Robert Camp

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Robert Camp was for eight and half years the Managing Partner of West Country law firm Stephens Scown. During that time, he doubled the turnover and profit of the firm and its headcount, making it one of the region’s legal...

Thought Leadership Pioneer – Suzanne Snowden

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Suzanne Snowden is one of the gurus of thought leadership development in professional services. As PwC’s global thought leadership director, she was responsible for some of the largest and most impactful campaigns the professional services sector has seen, including...

Bridging finance and sustainability – Freddie Hospedales

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ERM is one of the world’s leading sustainability consultancies. It has long published technical articles for its clients but has more recently adopted a structured thought leadership strategy. Freddie Hospedales, the Global Head of Marketing, tells The Professionals how...

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You are The Professionals – Friday moves

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It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week. Keating Chambers has promoted Sarah Sutherland to Head of Marketing. Keating Chambers COO Alison Crosland said,...