Meet Leonard – the AI agent that is changing professional services...
Imagine a marketing assistant, always working and always looking at how to best optimise business development opportunities and activity.
In this interview, The Professionals meets Leonard, an AI marketing assistant developed by Legal Engine.
Unlike other AI tools, Leonard...
Lost before Hello – The Silent Referrals That Slip Away
Guest article: Mary Cloonan, Marketing Clever
When someone hears your name and goes looking, your profile should reflect the trust you have just been given. What they find should build confidence, not raise questions, because we don’t know about the...
THE AUTUMN RESET: How small shifts create lasting stamina.
Guest article: Ann-Marie Goodbody, Goodbody Wellness Co.
It’s September already. Diaries are filling, inboxes overflowing and the new season vigour of Autumn is colliding with client events, conferences, budgets and year-end targets, all on top of business as usual.
What begins...
We all need an editor
Guest article: Matt Baldwin, Coast
Professional services firms are prolific creators of content. It has been the bedrock of marketing and business development activity for decades.
Content hubs offer a wide range of thought leadership, technical updates, white papers, blogs, press...
Professional services firms turn to subscription-based design
More professional and financial services firms are moving away from traditional 'pay-per-project' design support in favour of subscription-based services, as pressures mount for speed, consistency, and cost predictability.
The subscription model, long used in software and IT services, is gaining...
Seven reasons why professional services firms need journalists for editorial support
Guest article: Leonora Walters
Professional services firms are knowledge-based industries and known for sharing their insights through technical updates, blogs, white papers and, increasingly, thought leadership reports.
Here, Leonora Walters, the former personal finance editor at Investors Chronicle, outlines seven compelling...
You Are The Professionals – Friday moves
It’s Friday and time to celebrate your achievements. Congratulations to those who have started this week with a promotion and a new job. You are The Professionals.
Indian law firm Khaitan & Co has appointed Avantika Ghildyal its Director –...
Client experience doesn’t take a holiday, even if your teams do…
Guest article: Anna Lake, Client Talk: Does your ‘out of office’ leave clients in the cold?
By the time you’re reading this article, you’ll either be breathing a sigh of relief at the return of the term-time routine or gearing...
Should you use AI to write press releases?
Guest article: Matt Baldwin, Coast Communications
We all know that every press release is important, but some are, well, a little more important than others.
A new managing partner will trump annual promotions. New partners will overshadow an award win....
Marketing agency launches ‘The Content Club’ for small law regional firms
Consortium - more than marketing, a specialist professional services marketing agency has launched “The Content Club”, an innovative monthly content service designed specifically for busy small regional UK law firms struggling to maintain consistent blog content and online visibility.
With legal...
Related articles
The Building Blocks of a Business Development Culture: Creating a Focused...
Guest article: Joanna Gaudoin, ClientWise
In many law firms, business development isn't coordinated. A handful of individuals may be naturally strong at building relationships and generating work, but they often operate on their own rather than as part of a...
