PSM – The ProfessionalsInside the Professional Services Market

ELE is delighted to announce the appointment of Emma Doran and Rhia Lyon as content and directories consultants, further strengthening the firm’s expertise in legal directories, website content, report production and messaging strategy. Emma joins ELE having held roles at...

Guest article: Sholto Lindsay-Smith, Industry I was speaking recently to a client who has moved from leading their firm’s marketing function into developing its operational AI capability. As we talked about where professional services marketing is heading, he said something...

Ambition has promoted Nicky Acuna Ocana to President – Americas, UK & Europe, marking a significant milestone in the firm’s continued global growth and commitment to inclusive, high-performance leadership. Nicky has been with Ambition for 18 years and has built...

Guest article: Matt Baldwin, Coast Direct to client communications have long underpinned professional services marketing. A change in employment regulations – write a blog. Speculation on tax policy – an article. Tweaks to capital allowances or R&D – well, you...

Guest article: Richard Silbermann, Brand Remedy When international businesses look for design partners, they face a crowded marketplace. From Silicon Valley's tech-forward studios to Scandinavia's minimalist masters, options abound. Yet UK design continues to punch above its weight on the...

Guest article: Matt Baldwin, Coast As we start 2026, the communications environment for professional services firms is more complex, politicised and commercially significant than ever before. We have gazed into the PR crystal ball and explore three trends that emerged...

In our final round of predictions for the professional services marketing community, we turn to a wider group of marketing consultants, many of whom work in and outside of the professional services bubble. We have thoroughly enjoyed gazing into the...

Industry Partners has been shortlisted for eight awards at the Transform Awards Europe, with judges recognising the quality and impact of its brand work across three major client programmes. In a challenging economic climate, the shortlisted projects reflect how organisations are using...

Guest article: Lynda Dupont-Blackshaw Smart marketing professionals looking to gain an early advantage in 2026 would do well to consider the following emerging trends, says Lynda Dupont-Blackshaw, the former Global CMO at Crowe and now a senior strategic leader advising some...

The Professionals is a big fan of the army of consultants that work with professional services firms. They are the unsung heroes of the marketing and business development world. They challenge firms to go further, faster and to think differently....